Factory 25 is a Brooklyn-based independent film distribution and production company, founded by Matt Grady in 2009.
History
Grady founded Factory 25 in 2009 after leaving a position as director of production at Plexifilm.[1] The name Factory 25 is from "the manufacturing home of the famous 1909 Honus Wagnertobacco card".[2]
The company's first release, Frownland,[3] was the film that inspired Grady to create his own distribution company, as he believed no other company would distribute the film.[4]
As of 2010[update], Grady remained the company's sole employee.[5]
Releases
The films that Factory 25 produces and distributes are often microbudget features with nontraditional narratives. Factory 25 largely focuses on physical releases such as DVDs, Blu-Rays, VHS Tapes, CDs and Vinyl LPs. As of 2010[update], a typical production run consisted of 1,000 DVD-LP pairs (movie and soundtrack), where sale of 40% of the production run would be the break-even point.[5] The company's physical releases often include objects such as 16mm film strips, drawings and written essays.[6] Matt Grady has expressed a desire to make the company's physical releases collectible and appealing, "like a fetish item".[7] The company has worked and distributed films alongside notable distribution companies such as Oscilloscope Laboratories and streaming services such as Fandor.[8][9]