Taione controversially changed his name to Paddy Power for the duration of the 2007 Rugby World Cup in a sponsorship deal agreed with the Irish bookmaker.[3] the sponsorship deal financed the Tongan preparation for the World Cup. The Tongans nearly beat the eventual winner, South Africa, and lost narrowly to the other finalist, England.
Taione was forced to retire in December 2011 due to a serious knee injury.[6]
In 2009, Taione had a small non-speaking role as a member of the New Zealand Rugby team in the film Invictus.[7][8]
He is a founder member of APBs aka The Brothers, an invitational club that is instrumental in developing the game in the Asia and Pacific regions. He is involved in a few business ventures around the world including clubs and bars in London. He's a board member of the Tongan Rugby Union.