In January 2022, Goulding hinted at releasing new music in an Instagram post and expressed concerns about having to manage her mental wellbeing.[4] In July 2022, Goulding sent an email to her fans "that the song was a long time coming and that it had had many lives".[5] In an interview with Billboard, she detailed the process behind working with Kurstin and Michaels for the song, saying: "I think one of us was dealing with a known f–kboy at the time, but we ended up with a song about going back to the same person who’s hurt you and you think you can change them. We always say we can change someone, and we can’t".[6]
Regarding the collaboration process with Big Sean on the record, she added: "We’ve stayed in touch for years because he sampled me a couple of times, I always feel like there’s something pretty special in someone who appreciates me that early on as an artist, so I’ve stayed in touch with everyone from that era, in particular him because I think’s he’s consistently been a brilliant artist. At some point we were going to do a collab, and it just happened to be this song".[6]
A solo version of the song was later released on 26 August 2022.[7]
Music video
The music video, directed by Sophia Ray, was shot in a school in Bulgaria. Goulding plays several characters, including a teacher and an androgynous rocker, to take on an otherworldly creature. Sean makes an appearance in a scene as Goulding plays a teacher who is taking class photos.[8]
In an interview with Rolling Stone UK, Goulding stated: "I was really nervous that the video would just end up being a representation of the song. But I wanted it to be something else. I wanted it to be a bit trippy, like we’re living in some kind of parallel universe, or we’re all in some kind of simulation, like a video game".[4] She added that she wanted to allude to characters that might return later in the campaign.
Reception
"Easy Lover" has received generally positive reviews from critics. Alex Gonzalez from Uproxx praised Sean's verse, describing it as "clever wordplay",[9] and Mike DeWald from RIFF Magazine enthused about an "anthemic feeling" in the song.[10]
^"ČNS IFPI" (in Czech). Hitparáda – Radio Top 100 Oficiální. IFPI Czech Republic. Note: Select 42. týden 2022 in the date selector. Retrieved 24 October 2022.
^"ČNS IFPI" (in Slovak). Hitparáda – Radio Top 100 Oficiálna. IFPI Czech Republic. Note: Select 38. týden 2022 in the date selector. Retrieved 26 August 2022.