Double iSmart is a 2024 Indian Telugu-language science fiction action thriller film directed by Puri Jagannadh, who co-produced the film with Charmy Kaur under Puri Connects. The film, a sequel to iSmart Shankar, stars Ram Pothineni and Sanjay Dutt (in his Telugu debut), alongside Ali, Kavya Thapar, Sayaji Shinde and Bani J.[3][4] The music was composed by Mani Sharma, while cinematography and editing were handled by Gianni Giannelli-Shyam K. Naidu and Karthika Srinivas.
Double iSmart was theatrically released on 15 August 2024, coinciding with Indian Independence Day. The film received negative reviews from critics and underperformed at the box office.[2]
Big Bull, a notorious assassin, wants to achieve immortality and decides to transfer his memories to "iSmart" Shankar, who already has another's person's memories transferred to him, thus setting the stage for the intense confrontation between Shankar and Big Bull.
Adapted from the opening credits:[5]
Double iSmart was officially announced on 14 May 2023 by Ram Pothineni and Puri Jagannadh. Sanjay Dutt joined the cast as the main antagonist, making his debut in Telugu cinema.[6]
Principal photography commenced on 12 July 2023, after a grand launch in Hyderabad.[7] The first schedule wrapped on 31 July 2023, featuring an action sequence filmed in Mumbai.[8] The second schedule commenced in Thailand in August 2023.[9] Some sequences of the film were shot in Mumbai in May 2024, following which the production faced delays due to financial constraints though later resolved.[10][11] The climax of the film was shot in Mumbai, where a large set worth ₹8 crore was made. The principal photography was wrapped on 5 July.[12][13]
The soundtrack album and background score for the film were composed by Mani Sharma.[14] The audio rights were acquired by Aditya Music.[15]
The first single titled "SteppaMaar" was released on 1 July 2024.[16] The second single titled "Maar Muntha Chod Chinta" was released on 16 July 2024.[17] The third single titled "Kya Lafda" was released on 29 July 2024.[18] The fourth single titled "Big Bull" was released on 8 August 2024.[19] The fifth single titled "Mother Song" was released on 17 August 2024.
The film was initially set to release on 8 March 2024 (Maha Shivaratri), but was later postponed to 15 August 2024 coinciding with Independence Day.[20][21][22] The film received an A (adults only) certification from the Central Board of Film Certification on the account of violence and strong language.[23]
The distribution rights of the film were acquired by Primeshow Entertainment and Mythri Movie Makers.[24][25] The distribution rights were acquired to Sakthi Film Factory in Tamil Nadu.[26]
The digital streaming rights to the film were acquired by Amazon Prime Video for ₹33 crore.[27] The satellite rights were sold by Zee Telugu and Zee Cinemalu respectively. The film was premiered on Amazon Prime Video from 5 September 2024.[28]
BVS Prakash of Deccan Chronicle rated 2/5 stars and wrote "After boxer story, Puri returns with sequel to his sci-fi thriller. But he brings in hypothetical south, north divide story which just goes over the top. He even predicts a civil war in India and it is truly outrageous. He needs to comeback with more relatable and good script since his latest gives double headache to viewers.[29] Rating the film 2/5 stars, Sashidhar Adivi of Times Now commentes the film "A Tedious Affair".[30] Sowmya Rajendran of The News Minute rated the film 1/5 stars and commented "Puri fries our brain with double the torture".[31] In a negative review, Neeshita Nyayapati of Hindustan Times wrote "Puri Jagannadh focuses so much on making his protagonist likeable that this time around, he forgets to focus on a coherent story."[32]
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