Double iSmart was theatrically released on 15 August 2024, coinciding with Indian Independence Day. The film received negative reviews from critics and eventually became a box-office bomb.[2]
Principal photography commenced on 12 July 2023, after a grand launch in Hyderabad.[7] The first schedule wrapped on 31 July 2023, featuring an action sequence filmed in Mumbai.[8] The second schedule commenced in Thailand in August 2023.[citation needed] Some sequences of the film were shot in Mumbai in May 2024, following which the production faced delays due to financial constraints though later resolved.[9][10] The climax of the film was shot in Mumbai, where a large set worth ₹8 crore was made. The principal photography was wrapped on 5 July.[11]
The first single titled "SteppaMaar" was released on 1 July 2024.[13] The second single titled "Maar Muntha Chod Chinta" was released on 16 July 2024.[14] The third single titled "Kya Lafda" was released on 29 July 2024.[15] The fourth single titled "Big Bull" was released on 8 August 2024.[citation needed] The fifth single titled "Mother Song" was released on 17 August 2024.
The distribution rights of the film were acquired by Primeshow Entertainment and Mythri Movie Makers.[20] The distribution rights were acquired to Sakthi Film Factory in Tamil Nadu[citation needed].
Home media
The digital streaming rights to the film were acquired by Amazon Prime Video for ₹33 crore.[21] The satellite rights were sold by Zee Telugu and Zee Cinemalu respectively. The film was premiered on Amazon Prime Video from 5 September 2024.[22]
Reception
BVS Prakash of Deccan Chronicle gave 2/5 stars and wrote "After a flop like Liger, noted director Puri Jagannadh returns with Double iSmart, but the sci-fi plot he has chosen is not exciting enough."[23] Sashidhar Adivi of Times Now gave 2/5 stars and wrote "Double iSmart is a tedious affair!."[24] Sowmya Rajendran of The News Minute gave 1/5 stars and wrote "Puri fries our brain with double the torture."[25] In a negative review, Neeshita Nyayapati of Hindustan Times wrote "Puri Jagannadh focuses so much on making his protagonist likeable that this time around, he forgets to focus on a coherent story."[26]
References
^"Double Ismart". ecinepramaan.gov.in. Archived from the original on 5 September 2024. Retrieved 5 September 2024.