The dirty soda became popular in the mountain states region of the United States in the 2010s,[2][3] and in the 2020s began to expand to a national consumer base. Dirty sodas are often sold at drive-through restaurants.[1]
Two Utah companies – Swig, based in the Salt Lake Valley and Sodalicious based in St. George,[4] – were engaged in a lawsuit over who owned the "dirty soda" concept; the suit ended in 2017 with both parties paying their own legal costs.[5]
Petersen, Victoria (December 6, 2021), "In the Mountain West, the 'Dirty' Soda Rush Is On", The New York Times, With locations now numbering in the hundreds, regional soda-shop chains are spreading far beyond Utah, where they first found