Det Bästa

Det Bästa
CategoriesGeneral interest magazine
FrequencyMonthly
Founded1943
First issueMarch 1943
CountrySweden
Based inStockholm
LanguageSwedish
Websitewww.readersdigest.se
ISSN1100-4843
OCLC185269465
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Det Bästa (Swedish: The Best) is the Swedish edition of the American Reader's Digest magazine.[1] It has been in circulation since 1943. Its subtitle is världens mest lästa tidskrift (Swedish: the world's most read magazine).[2]

History and profile

Det Bästa was first published in March 1943 and is affiliated with the American magazine Reader's Digest.[3] Barclay Acheson, director of the international editions of Reader's Digest, involved in the establishment of the magazine in Sweden.[4] Det Bästa comes out monthly[5] and is headquartered in Stockholm.[2] Its publisher was Reader's Digest AB between 1989 and 1998 when the company was renamed as Det Beste AB.[2]

Det Bästa is a news and general interest digest.[6] The magazine had covered materials from its parent publication, Reader's Digest, until 2008 when it was redesigned to expand its content.[7] Its editor-in-chief was Anna-Karin Rabe during this period.[7]

During the Cold War period the Finnish-Soviet Union Association claimed that both Det Bästa and Valitut Palat, Finnish edition of Reader's Digest, were two major anti-Soviet propaganda tools in Finland.[8]

References

  1. ^ Lennart Nylund (8 September 2000). "Reader's Digest uppvaktas". Svensk Bokhandel (in Swedish). Retrieved 28 December 2022.
  2. ^ a b c "Det bästa: världens mest lästa tidskrift= Reader's digest" (in Swedish). Libris. Retrieved 28 December 2022.
  3. ^ Emil Stjernholm (2023). "A Rain of Propaganda: The Media Production of the Office of War Information in Stockholm, 1942–1945". In Fredrik Norén; Emil Stjernholm; C. Claire Thomson (eds.). Nordic Media Histories of Propaganda and Persuasion. Cham: Palgrave Macmillan. p. 124. doi:10.1007/978-3-031-05171-5_6. ISBN 978-3-031-05171-5.
  4. ^ "The Press: Digest's Digests". Time. 13 October 1947. Retrieved 28 December 2022.
  5. ^ Foreign Trade: Basic Information Sources. July 1946. 1946. p. 41.
  6. ^ Judith A. Wiles; Charles R. Wiles; Anders Tjernlund (1995). "A comparison of gender role portrayals in magazine advertising The Netherlands, Sweden and the USA". European Journal of Marketing. 29 (11): 41. doi:10.1108/03090569510100696.
  7. ^ a b Martin Schori (28 August 2008). "Reader's Digest till Sverige". Dagens Media (in Swedish). Retrieved 28 December 2022.
  8. ^ Marek Fields (2019). Defending Democracy in Cold War Finland. British and American Propaganda and Cultural Diplomacy in Finland, 1944–1970. Leiden: Brill. p. 117. doi:10.1163/9789004416420. ISBN 978-90-04-41642-0.