In the late 1990s, due to the introduction of a list system of proportional representation for British seats, the Labour Party introduced a transitional selection process to determine its candidates for the 1999 European elections. Like other internal Labour Party processes of the time (e.g. "Labour London Mayor Selection" and the "Welsh Labour Leadership Election"), the process to determine the order of candidates on the party list for the 1999 elections was controversial, with allegations that it was undemocratic and designed to sideline left-of-centre candidates, such as Morris.
Morris, like the other sitting Welsh MEPs, was re-elected to be a Labour candidate by members in his own soon-to-be-defunct constituency. However, in the more important process to determine the Welsh Labour candidates’ party list ranking, Morris was placed too low to have a realistic chance of being elected, and he therefore withdrew as a candidate. He blamed his deselection on his outspoken opposition to the Trident project.[2]
After retiring from the European Parliament, Morris remained active in Welsh and Labour politics. Indeed, he eventually benefited from the democratisation of the Welsh Labour Party that occurred after Rhodri Morgan took over as leader, when he was elected to represent "South West Wales" (the same area as his former European constituency) on the National Executive Committee of the Welsh Labour Party, on which he served until 2006.