Producer Medikonda Murali Krishna who produced Suryudu and Narasimha Naidu (both remakes) produced this film.[1]
After a string of failures, Srikanth changed his hairstyle for the film.[2]
Jeevi of Idlebrain.com opined that "The film is one of the worst films that are made in the recent past. There is no imagination in screenplay or direction".[4] Gudipoodi Srihari of The Hindu wrote that "Saikiran's character looks foolish. Srikant, playing a sadist role, is unimpressive, particularly in closeup shots" and that "Shaheen is a mere doll".[5] A critic from Full Hyderabad wrote that "Darling Darling has a plot so complicated that only two persons in the cast finally understand what has happened, and those two do not include the heroine or the hero".[6]