The two founders represented different roles in the music industry. Jeff Castelaz had managed Feist, Phoenix, Citizen King, and others, while Peter Walker was a singer-songwriter. The label's first release: Walker's solo album Landed.[1]
Their business approach includes a strong emphasis on artist development, and working with a network of partners to help the bands reach a wide market.[2]
In 2006, Dangerbird gained repute after releasing Carnavas, the debut full-length album by Silversun Pickups, to sales of over 450,000. The band's lead singer Brian Aubert has said of Dangerbird, "They believe in careers, and the long haul - something that majors used to believe in. They stuck with us when most people wouldn't have."[3]
On September 14, 2012, co-founder Peter Walker announced the promotion of Jenni Sperandeo to President and the departure of co-founder Jeff Castelaz. Sperandeo said in a statement, "After nearly 20 years in radio promotion, management and artist development, I am thrilled for the opportunity to step into this more comprehensive role at a rare, artist-driven enterprise."