Daisy London

Daisy London is a British jewellery brand founded in 2009. It has an e-commerce platform and distributor in UK and internationally.

History

Jewellery brand, Daisy London, was founded In 2009 by Ruth Bewsey. Its first advertising campaign featured Cara Delevingne. [1][2] In 2012, Daisy London became part of the IBB Group[3] of companies.

Daisy London has a network of distributors in the India United Kingdom and Europe and global distributors in America, Asia and South Africa.

Notable designs

Daisy London designs "Chakra bracelets"[4] which have been worn by celebrities such as [5] Sienna Miller, Cara Delevingne,[6] and Kanye West.[7] The collection also includes necklaces, rings, earrings and diamond[8] bracelets. Other collections include Good Karma, Halo and Alpha.[9]

Charity Partnerships

In August 2014, Daisy London worked with Princess Beatrice[10][11] and Royal National Orthopedic Hospital (RNOH) on creating a charity bracelet[12][13] to raise awareness for the RNOH where the Princess is a patron.

Other charity actions include donations to the Tumaini Trust[citation needed] and Dress For Success, to benefit the women's charity headed by Mary Portas.

Collaboration with Laura Whitmore

Daisy London collaborated with presenter Laura Whitmore[14] on a collection[15] in October 2015. In June 2016, new summer festival pieces[16] were added to the main Laura Whitmore x Daisy collection.

References

  1. ^ "Oh Daisy Daisy!". Marie Claire. 2010-06-23. Retrieved 2017-01-13.
  2. ^ "THE face of LFW: Cara Delevingne". 2010-09-23. Retrieved 2017-01-13.
  3. ^ "Daisy London forms Strategic Partnership with IBB". www.professionaljeweller.com.
  4. ^ Neel, Julia. "Daisy Chain". British Vogue. Retrieved 2016-12-21.
  5. ^ "Celebrities Love Daisy Chakra Bracelets". www.redcarpet-fashionawards.com.
  6. ^ "Cara Delevingne's Found Your Cool New Jewellery Haunt | Look". Look Magazine. 2014-09-10. Retrieved 2016-12-21.
  7. ^ "Shop The Latest Celebrity Accessory Trend: Chakra Bracelets | Look". Look Magazine. 2011-01-04. Retrieved 2016-12-21.
  8. ^ "COLLECTION: Daisy London introduces exclusive diamond Chakra bracelets | Professional Jeweller". www.professionaljeweller.com. Retrieved 2016-12-21.
  9. ^ "Personalised jewellery to invest in now". Harper's BAZAAR. 2016-12-07. Retrieved 2017-01-13.
  10. ^ Fashion&Style (2014-07-02). "Princess Eugenie Designs Jewelry Line For Charity". Fashion & Style. Archived from the original on 2016-12-21. Retrieved 2016-12-21.
  11. ^ "Princess Eugenie glows at lifestyle launch". HELLO FASHION. Retrieved 2016-12-21.
  12. ^ "Charitably Chic! Princess Eugenie Collaborates On Jewelry Line". Us Weekly. Retrieved 2016-12-21.
  13. ^ "Princess Eugenie opens her heart with charitable new venture". SheKnows. 2014-07-10. Retrieved 2016-12-21.
  14. ^ "Go Inside The Hottest A-List Launch Party | Look". Look Magazine. 2015-10-29. Retrieved 2017-01-13.
  15. ^ "Laura Whitmore designs jewellery collection - The Fuss". The Fuss. 2015-11-13. Archived from the original on 2016-12-21. Retrieved 2016-12-21.
  16. ^ "Laura Whitmore's festival-perfect summer jewellery - The Fuss". The Fuss. 2016-06-23. Retrieved 2016-12-21.

Official website