DXUR

Halo Halo Davao (DXUR)
Davao City
Broadcast area	Metro Davao and surrounding areas
Frequency	97.1 MHz
Branding	Halo Halo 97.1
Programming
Language(s)	Cebuano, Filipino
Format	OPM
Network	Halo Halo Radio
Ownership
Owner	Viva South, Inc. (Ultimate Entertainment Inc.)
History
First air date	1996
Former names	UR97 Ultimate Radio (1996–2010) Mango Radio (2010-2013) Oomph Radio (January 2015-February 2017)
Call sign meaning	Ultimate Radio (former branding)
Technical information
Licensing authority	NTC
Power	10,000 watts
ERP	50,000 watts
Links
Webcast	Listen Live (via Shoutcast)

DXUR (97.1 FM), broadcasting as Halo Halo 97.1, is a radio station owned and operated by Viva South, Inc., a subsidiary of Viva Entertainment. The station's studio and transmitter are located at Unit 49, 4th Floor, Landco Corporate Center Bldg., J.P. Laurel Ave., Bajada, Davao City.^[1]

History

The station was launched in 1996 as UR97 Ultimate Radio, carrying a CHR/Top 40 format. In 2010, after the success of a daily Christian program, the station rebranded as Mango Radio and carried a christian radio format.

Oomph! Radio (2015–2017)

In 2013, Viva South acquired the franchise of Ultimate Entertainment Inc., prompting Mango Radio to move its broadcasts online. In January 2015, the station went back on air as Oomph Radio with a CHR/Top 40 format. It was manned by jocks, most of them who used to work with the defunct Mix FM. In June 2016, the station rebranded back to UR97 and added 70s, 80s and 90s to its playlist, despite retaining its format. However, the following month, Oomph Radio returned on air. In February 2017, the Oomph Radio brand was retired once again due to management decision.^[2]^[3]

On May 1, 2017, the station was relaunched as Halo Halo, the first and only FM station in each city playing only Original Pilipino Music.^[4]^[5]

Halo Halo Stations

Branding	Callsign	Frequency	Power (kW)	Coverage
Halo Halo 97.1	DXUR	97.1 MHz	20 kW	Davao City
Halo Halo 103.5	DXUE	103.5 MHz	10 kW	Zamboanga City

References

^ RadioOnlineNow (May 2, 2017). "Listen to Halo Halo Radio 97.1 FM Davao Formerly Oomph Radio, Streaming Live". Radio Online Now. Retrieved September 27, 2023.
^ "Introducing Oomph Radio 97.1". SUNSTAR. January 20, 2015. Retrieved September 27, 2023.
^ DavaoBase.com, Chito | (April 20, 2016). "Joey Sy-Domingo: The Signature Voice of Modern Davao Media". DavaoBase. Retrieved September 27, 2023.
^ "VIVA launches launches all-OPM radio station". Retrieved September 27, 2023 – via PressReader.
^ Halo Halo Radio boosts Pinoy pop in the south

v t e Viva Communications
Key figures	Vic del Rosario Teresita R. Cruz Vincent del Rosario
Viva Entertainment	Viva Films Viva International Pictures Studio Viva Sari-Sari Productions
Viva Music Group	Viva Records Viva South Vicor Music O/C Records Ivory Music and Video
Viva Television	Pinoy Box Office Sari-Sari Channel Tagalized Movie Channel Viva Cinema
Other assets	Viva Artists Agency Viva Books Viva Foods Viva Live Halo Halo
Former assets	K Movies Pinoy MTV Pinoy

v t e Radio stations in the Metro Davao market
By AM frequency	DXMF 576 DXDC 621 DXRP 675 DXUM 819 DXGO 855 DXOW 981 DXRR 1017 DXKT 1071 DXGM 1125 DXFE 1197 DXRF 1260 Tagum DXDN 936 DXED 1224 Digos DXDS 1161
By FM frequency	DXQQ 87.5 87.9 DXDR 88.3 DXRP 88.7 DXBE 89.1 DXGN 89.9 DXBM 90.7 DXWT 92.3 DXAC 93.1 DXXL 93.9 DXLL 94.7 DXKR 95.5 DXFX 96.3 DXUR 97.1 DXSS 97.9 DXQM 98.7 DXBT 99.5 DXDJ 100.3 101.1² DXFM 101.9 DXYP 102.7 DXRV 103.5 DXMA 104.3 DXYS 105.1 DXET 106.7 DXNU 107.5 Tagum 89.5 DXNR 91.1 DXAV 92.5 DXFK 92.9 DXJB 93.5 DXKS 95.1 DXOD 96.1 DXBY 97.5 DXXM 97.7 DXKN 98.3 DXMW 99.3 DXLT 99.9 DXCG 102.3 DXPA 103.1 DXTO 103.9 DXWH 104.7 DXHS 106.8 DXDE 107.1 DXWG 107.9 Digos DXPL 87.9 89.5 DXGJ 90.3 DXNW 91.1 DXPM 91.9 DXAY 92.7 DXDA 94.3 DXJF 96.1 DXSV 96.7 DXJC 99.1 DXKO 103.1 DXMX 105.9 DXDI 106.3 DXHD 107.1
HD digital radio	92.3-1
Internet radio	MOR On-Line Mindanao The Edge Radio Davao
Defunct/Inactive call signs	DXAB 1296 DXAQ 1404 DXBZ 88.5 DXCT 99.5¹ DXGE 1017¹ DXIP 900 DXKX 91.5 DXMC 740/819¹ DXML 1044 DXMM 810 DXOZ 99.5¹ DXRA 783 DXRD 711 DXRR 101.1¹ DXST/DXTO 105.1¹
¹Technically still active, but with new call signs and different intellectual property. ²Unlicensed and low-powered station. Philippine radio markets Metro Manila Ilocos & CAR Laoag Vigan-Bangued San Fernando-Agoo Baguio Dagupan Cagayan Valley Tuguegarao Cauayan-Santiago Bayombong Central Luzon Cabanatuan Tarlac San Fernando-Angeles Olongapo-Subic Calabarzon Western Laguna Batangas-Lipa Lucena-San Pablo Mimaropa Calapan San Jose Puerto Princesa Bicol Daet Naga-Iriga Legazpi Virac Sorsogon Masbate Western Visayas Kalibo Roxas San Jose Iloilo Negros Island Region Bacolod Northeast Negros Dumaguete Central Visayas North Cebu Cebu City Bohol Eastern Visayas Calbayog-Catarman Borongan Catbalogan Tacloban-Ormoc Maasin-Sogod Zamboanga Dipolog Pagadian Ipil-Liloy Zamboanga City Northern Mindanao Ozamiz-Oroquieta Iligan Cagayan de Oro Gingoog Malaybalay-Valencia Davao Davao Malita Mati Southern Mindanao Kidapawan Tacurong-Isulan Koronadal-Surallah General Santos Caraga Surigao City Butuan Tandag San Francisco Bislig-Trento BARMM Cotabato City-Midsayap Sulu and Tawi-Tawi

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