Robert is hired by his friend Dédé to manage a luxury shoe shop he has acquired, purely in order that he can have secret assignations with his mistress Odette there. Robert hires Denise as a head saleswoman and recruits showgirls as shop assistants, making a surprise success of the previously struggling store. To complicate matters Denise and Dédé fall in love, while Robert becomes enraptured with Odette.
