The Classical Revival style Victorian building was commissioned by Charles F. Willoughby's Boston Cyclorama Company to house the Cyclorama of the Battle of Gettysburg, a 400-by-50 foot cyclorama painting of the Battle of Gettysburg. It was designed by Charles Amos Cummings and Willard T. Sears.
The central space is a 127'-diameter steel-trusseddome which, when it was built, was the largest dome in the country after that on the United States Capitol building. Visitors entered through the crenelated archway, proceeded along a dark winding passage, and then ascended a winding staircase to an elevated viewing platform. Skylights lit the scene by day, and it was illuminated by a system of 25 arc lamps by night.[2]
In 1889, a new cyclorama painting, Custer's Last Fight, was installed, but by 1890, the fashion for cycloramas had ended, and the new owner of the building, John Gardner (father-in-law of Isabella Stewart Gardner), converted it to a venue for popular entertainment, including a carousel, roller skating, boxing tournaments (including an 1894 fight of John L. Sullivan), horseback riding, bicycling, and so on.
When the Boston Flower Exchange bought the building in 1923, it added a new entrance and covered central dome with a skylight. The Flower Exchange occupied the building until 1970.