Craig Bernard is a Canadian film director and executive producer. He is best known for his music videos for musical groups such as Disturbed, Stone Sour, Avicii, Bruno Mars, and Grouplove, along with his work in VR . In 2003, Bernard received two separate nominations for The Juno Award’s Video of The Year, for his videos for David Usher’s “Black Black Heart” and Danko Jones’ “Lovercall”.[1]
Career
Bernard studied English at the University of Toronto, then worked as a concert photographer in Vancouver.[2] After becoming involved with production and writing treatments for several productions,[3] he directed his first music video in 2001 for the Canadian band Jersey. In 2003, Bernard received two separate nominations for The Juno Award’s Video of The Year, for his videos for David Usher’s “Black Black Heart” and Danko Jones’ “Lovercall”.[1] Most recently, Bernard directed the music video for Disturbed’s “The Light”.[4]
Bernard later transitioned from VFX-heavy music videos to the VR space[5] first as an Executive Producer on the project Dark Ride,[6] an advertisement for Lexus. He subsequently began working with the production company SAMO VR, producing the 2016 Eden VR music video “Drugs”.[7] In 2017, Bernard became the Executive Producer at Fever Content, a Los Angeles-based Immersive Entertainment company and, in 2019, left the company to focus on other projects.[5]
