Craig Balsam is an American entertainment industry entrepreneur, Tony Award-winning theatrical producer and film producer.[1] He is co-founder of the New York City-based independent music company Razor & Tie as well as the children's music brand Kidz Bop.[2]
Career
Razor & Tie
After earning a juris doctor degree at NYU School of Law and practicing in New York corporate firms in the late 1980s, Balsam and his friend Cliff Chenfeld co-founded an independent music company. Named for the required uniform of the lucrative profession that they left behind, Razor & Tie went on to sell over 40 million units, generate billions of streams and win multiple Grammy Awards.[3] Balsam and Chenfeld owned and operated indie Razor & Tie for almost 30 years and completed a sale of the business in late 2018 to Concord Music.[4][5]
During that 30-year period, Razor & Tie became one of the largest privately owned labels and publishing companies in North America.[6] The label's first release in 1990, a nostalgic compilation titled “The 70s Preservation Society Presents Those Fabulous 70s,” proved a multi-million-selling blockbuster and was followed by a series of hugely popular music compilations and DVDs, including “Disco Fever,” “Totally 80s,” “Monsters of Rock,” “Monster Ballads,” “Darrin’s Dance Grooves” and many others.[7] The unprecedented success of these and other compilations and the creation of its own in-house media buying business (Razor & Tie Media) created one of the largest independent direct response music companies in the United States.[8]
Razor & Tie Music Publishing launched in 2007, a songwriter-friendly and service-oriented division with an aggressive approach to multi-media song placement, royalty administration and artist and writer career development — Razor & Tie Publishing quickly became a successful indie music publisher with number one hits across several genres and a robust synch business.[12]
Kidz Bop
In 2001, Balsam co-founded, with Chenfeld, the #1 children’s music brand KIDZ BOP, featuring today’s biggest pop hits "sung by kids for kids."[13] The children's music phenomenon has sold tens of millions of albums and generated billions of streams since its debut in 2001, with several successful nationwide Kidz Bop Live shows along the way.[14][15] The best-selling series has had 24 Top 10 debuts on the Billboard 200; only three artists in history—The Beatles, The Rolling Stones and Barbra Streisand—have had more Top 10 albums and KIDZ BOP was named Billboard's "#1 Kids' Artist" for eight consecutive years.[16][17]
Theater and film production
Balsam has served as co-producer on a number of theatrical productions, including the 2019 Tony Award-winner for “Best Musical,” Hadestown, and playwright-actor Heidi Schreck's Tony Award-nominated What the Constitution Means to Me, a finalist for the 2019 Pulitzer Prize for Drama and winner of the New York Drama Critics' Circle “Best American Play” of 2019.[18] In 2020, Balsam was a lead producer presenting the first Broadway production of Martin McDonagh's Hangmen, which won the 2016 Olivier Award for “Best New Play."[19][20][21]
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