Covet Fashion

Covet Fashion is a mobile casual free-to-play dress up game for iOS and Android. It was initially launched on November 12, 2013. The game is known for its collaborations with real life brands. In 2020, they claimed to have 2 million monthly players.[1]

Notable collaborations

In December 2015, Emma Roberts was their first Covet Host.[2]

In 2018, Covet collaborated with Disney with Cruella de Vil, the Evil Queen, and Maleficent themed clothing.[3]

Ownership

It was developed by Crowdstar. Their goal was to create games designed for women, a market that the chief executive Jeff Tseng at the time thought was underserved.[4] Crowdstar was purchased by Glu Mobile in 2016 for $45 million.[5] In 2021, it was purchased by Electronic Arts when they purchased Glu Mobile.[6]

References

  1. ^ Jackson, Gita (2020-02-19). "'Covet Fashion' Made Me Feel I Belonged at New York Fashion Week". Vice. Retrieved 2024-04-16.
  2. ^ Gardner, Chris (2015-12-03). "Emma Roberts Is Now an Avatar for 'Covet Fashion'". The Hollywood Reporter. Retrieved 2024-04-16.
  3. ^ "Covet Fashion Has Disney-Inspired Style Challenges and We Now Know How We'll Be Spending All of Our Free Time". Disney News. Retrieved 2024-04-16.
  4. ^ Takahashi, Dean (February 26, 2015). "CrowdStar is all-in on mobile gaming for women with Covet Fashion". Venture Beat Games. Retrieved April 15, 2024.
  5. ^ Chapple, Craig (2016-11-04). "Glu Mobile appoints new CEO and acquires control of Covet: Fashion dev Crowdstar for $45 million". pocketgamer.biz. Retrieved 2024-04-16.
  6. ^ Voutilainen, Wilhelm (2021-02-22). "Here's why Glu is an excellent strategic fit for EA". GamesIndustry.biz. Retrieved 2024-04-20.

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