Chow set up his first "Chow Tai Fook" shop in Guangzhou (Canton) in 1929 to sell traditional gold accessories. In 1931, the shop was relocated to Macau during the Second Sino-Japanese War. In 1946, Chow established the first branch in Queen's Road Central, Hong Kong. In 1956, Cheng Yu-tung, Chow's son-in-law, took over Chow's business. Cheng expanded Chow Tai Fook's business to jewellery retailing in 1960.[1]