In 2012, Bailey was named artistic director of the Toronto International Film Festival.[4]
He participated in the 2015 edition of Canada Reads, where he advocated for Kim Thúy's novel Ru.[5]Ru ultimately won the competition.[6]
In 2018, Bailey was promoted to the newly created position of artistic director and co-head of the Toronto International Film Festival.[7] In 2021, following the resignation of co-head Joana Vicente, Bailey was named the festival's executive director.[8]
On November 30, 2021 Bailey was appointed Chief Executive Officer of TIFF after a 25 year career with the festival.[9]
Cameron Bailey (1999). Kay Armatage; Kass Banning; Brenda Longfellow; Janine Marchessault (eds.). A Cinema of Duty: The Films of Jennifer Hodge de Silva. Gendering the Nation: Canadian Women's Cinema. Toronto: University of Toronto. pp. 94–108.
Cameron Bailey (1990). "A Cinema of Duty: The Films of Jennifer Hodge de Silva". CineAction. winter (23): 4–12. In this essay he honoured Jennifer Hodge de Silva.