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Country Music Television (CMT) was a Brazilian cable television channel focused on country music owned by Viacom and Grupo Abril. The channel ceased broadcasting in March 2001 and was replaced by MusicCountry.[1][2]
On 25 March 1996, CMT Brasil aired its first national-produced show, CMT Rodeio, produced in association with TV Rodeio.[7][8] The channel's programming was composed of music videos, interviews, and performances with national and international artists connected to the country and sertanejo genres, as well as coverage of related events, such as the Cowboy Festival of Barretos and shows about lifestyle.[9][5][10] Some of the shows aired by the channel were Top 12 Countdown, Cantarolando, Celebrity VJ Hour and A Hora do Cachorro Louco.[11][12]
Gaylord Entertainment Company sold CMT US operations to CBS in 1997, retaining international channels. In 1998, the partnership with TVA was ended, also breaking an exclusive distribution deal with the operator.[13][14]
In 1999, the channel became available on NET and SKY.[15] At the end of that year, the channel's programming director, Marcelo Coltro, announced changes, making room for new musical genres, such as axé and pagode, and affirming CMT as a channel focused on the country lifestyle, not merely a music television channel.[16]
The channel ceased broadcasting in March 2001 and was replaced by MC - MusicCountry, a generalist music channel aimed at the adult audience.[1][2]
^Luiz, Moura (13 July 1998). "CMT VOLTA À CARGA NO BRASIL". www.tv-pesquisa.com.puc-rio.br (in Brazilian Portuguese). TV-Pesquisa. Retrieved 17 May 2023.
^"CANAL ABERTO AO MERCADO". www.tv-pesquisa.com.puc-rio.br (in Brazilian Portuguese). TV-Pesquisa. 18 May 1998. Retrieved 17 May 2023.
