CFVR-FM (103.7 MHz) is a Canadian radio station serving Fort McMurray, Alberta, broadcasting a rhythmic adult contemporary format branded on-air as Play 103.

The station is owned & operated by Harvard Media.

The station received approval by the CRTC to operate at 103.7 FM in November 2006, and officially launched on January 14, 2008 as Mix 103.7 with a hot adult contemporary format.^[1]

On January 15, 2024, the station flipped to rhythmic adult contemporary and rebranded as Play 103. The last song played on "Mix" was "What A Man Gotta Do" by Jonas Brothers while the first song played on "Play" is "Let's Get It Started" by Black Eyed Peas.

• Play 103.7
• CFVR-FM at The History of Canadian Broadcasting by the Canadian Communications Foundation
• CFVR-FM in the REC Canadian station database

56°41′03″N 111°19′47″W / 56.68417°N 111.32972°W / 56.68417; -111.32972

This article about a radio station in Alberta is a stub. You can help Wikipedia by expanding it.

• v
• t
• e