Buzzword compliance is a modern version of the old practice of being checkbox compliant, ensuring that a product has all the features listed in product reviews. Since many of the decision-makers regarding technology purchases may only be semi-literate technically, the use of buzzwords makes a product sound more valuable. Among the technically literate, the phrase is sometimes used in a sardonic way, as in: "I have no idea what it does, but it sure is buzzword compliant", implying that perhaps the effort on the product has gone into marketing and public relations rather than the technology.
Technical staff, and those involved in recruiting and hiring them, also speak of a résumé or CV being "buzzword compliant" when it contains a large number of such terms. This can be a matter of some practical importance to a job-seeker. In many large organizations, those who receive and evaluate applications for employment will not be familiar with the domain of the job, and therefore can only assess buzzword compliance with the job description when deciding which applications the hiring manager will see.
Hay, David (2018). Achieving Buzzword Compliance: Data Architecture Language and Vocabulary. New Jersey: Technics Publications., a comprehensive book addressing the problems of language within the data architecture field. It addresses both conceptual (business-oriented) and technology modeling.
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