Broadway Cares/Equity Fights AIDS (BC/EFA) is an American nonprofit organization that raises funds for AIDS-related causes across the United States, headquartered in New York City. It is the theatre community's response to the HIV/AIDS epidemic. By drawing upon the talents, resources and generosity of the American theatre community, BC/EFA has raised over $300 million for critically needed services for people with AIDS, HIV, and other critical illnesses since its founding in 1988. The organization awards annual grants to over 450 AIDS and family service organizations across all 50 states, Puerto Rico & Washington D.C., and is the single largest financial supporter of the social service programs of The Actors Fund.[2]
History
Broadway Cares/Equity Fights AIDS was originally two separate organizations. In October 1987, the Council of Actors' Equity Association founded Equity Fights AIDS, and in February 1988, The Producers' Group founded Broadway Cares, both in response to the growing AIDS epidemic. The groups merged in May 1992, to form Broadway Cares/Equity Fights AIDS.[1] The new organization was established as a not-for-profit fundraiser and took on the missions of the previous organizations.
Tom Viola has run the organization as its executive director since 1996, but has been involved since its inception in 1988. In honor of his exceptional work at Broadway Cares, Viola was awarded a Tony Honors for Excellence in Theatre at the 64th Tony Awards in 2010.[3] Viola attributes the growth of the leading organization to the establishment of the Phyllis Newman Women's Health Initiative in 1996.[4]
Grants
The organization's grant-making has two emphases. The first is Actors' Fund of America. Broadway Cares supports seven major social service programs at The Fund, each of which provides direct assistance to entertainment industry professionals and performing artists who are dealing with a variety of problems, including AIDS, HIV, and HIV-related issues. These seven social service programs are the HIV/AIDS Initiative, the Al Hirschfeld Free Health Clinic, the Phyllis Newman Women's Health Initiative, the Actors Health Insurance Resource Center, the Actors Fund Work Program, the Stage Managers' Project and The Dancers' Resource. Since 1988, Broadway Cares has given $101 million to The Actors Fund.[5]
The second major grant-making effort is the National Grants Program, through which the organization makes grants twice a year to more than 450 community-based AIDS Service organizations across the country in all 50 states. These grants total more than $10 million annually. Since 1988, more than $82 million has been given by BC/EFA to AIDS and family service organizations.[6]
Broadway Cares has two major fundraising periods, The Easter Bonnet Competition (in the spring) and The Red Bucket Follies Competition (previously known as The Gypsy of the Year Competition) in the Fall.[8] Over six weeks of fund-raising shows on and Off-Broadway engage in a friendly competition to see which show can raise the most money for BC/EFA. Awards are presented to the shows raising the most money and to the winning presentation.
During this fundraising period, actors return to the stage after bows and ask patrons to donate as they leave the theater.[8] Some actors have objected to this, because they oppose asking patrons for more money, or because they do not wish to break character. The shows are in competition to raise funds, and use various approaches, such as auctioning signed memorabilia, to raise more than other shows.
Easter Bonnet
Easter Bonnet is an annual spring fundraiser in the theatre community, produced by and benefiting Broadway Cares. For six weeks, shows fundraise in their theatres, whether they are on Broadway, Off-Broadway, or touring.[9] Volunteers and cast members hold red buckets after each performance and collect donations. Some shows sell autographed Playbills, posters, and props. Other shows offer auctions to meet the cast backstage or win an autographed prop. At the end of the six weeks, each show is invited to participate in the two-day Easter Bonnet competition. During this competition, performers from participating shows sing and dance while wearing their shows' unique "Easter Bonnets". Guest judges then choose award recipients for best bonnet design and performance.[10]
The 32nd Annual edition was held 23 and 24 April 2018. Celebrity presenters included Bernadette Peters, Nathan Lane and Andrew Garfield.[16] The show included performances by the casts of SpongeBob SquarePants: The Musical, Dear Evan Hansen and Hamilton. Hamilton raised the most money of any show and a tour of Hamilton raised the most money of any tour. The 2015 Easter Bonnet Competition raised $5,721,879, with Hamilton as highest fundraiser with $402,083.
On 22 and 23 April 2019, the 33rd Annual edition was held at the Minskoff Theatre.[17] The fundraising total of $6,594,778 was announced by Bryan Cranston, Kelli O'Hara, Glenda Jackson and Jeff Daniels. The top fundraiser was the Hamilton – And Peggy tour, which raised $513,734. Lin-Manuel Miranda made a surprise appearance to accept the award.
In 2018, the competition previously called "Gypsy of the Year" was renamed "Red Bucket Follies."[22]
Every autumn (usually around the end of October until the first week of December), companies of Broadway, off-Broadway and national tours raise donations for Broadway Cares.
The 1st edition of the Gypsy of the Year competition was held on 28 November 1989, and was hosted by Jonathan Hadary and Tyne Daly. Twelve shows raised a total of $67,000 that year.[23]
The 21st edition of the Gypsy of the Year competition was held on 10 December 2009. Daniel Craig and Hugh Jackman participated in the Broadway Cares/Equity Fights AIDS fundraising event in New York, raising $1,549,953 from 6 weeks of curtain appeals at their hit Broadway drama, A Steady Rain.[24][25] The 2009 Gypsy of the Year Competition raised $4,630,695.
The 25th edition of the Gypsy of the Year competition was held on 9 and 10 December 2013 at the Minskoff Theatre. Best Presentation was awarded to The Lion King for the second year in a row while Kinky Boots was celebrated as the top fundraiser, bringing in $377,301.[26] The 25th annual event raised $4,343,234.[23]
The 26th edition of the Gypsy of the Year competition was held on 8 and 9 December 2014 at the New Amsterdam Theatre. Best presentation was awarded to The Lion King for the third year in a row, while The River took the title as top fundraiser, having raised $549,725. It was followed by It's Only a Play. The event, which featured Hugh Jackman, Judith Light, Nathan Lane, and a 40th Anniversary Celebration of The Wiz, raised $5,229,611.[27]
The 27th edition of the Gypsy of the Year competition was held on 7 and 8 December 2015 raised $4,786,239. The largest fundraiser was the "Latter Day" tour of The Book of Mormon with $344,643. The Lion King won best presentation. Wayne Brady, Lin-Manuel Miranda and Christopher Jackson performed a freestyle rap. and the cast of Hamilton performed "Wait for It."[28]
The 28th edition of the Gypsy of the Year competition was held on 5 and 6 December 2016, and raised $4,492,636 for Broadway Cares.[29] Celebrities who appeared onstage included Cynthia Erivo, Jessie Mueller and Javier Munoz. The cast of Jersey Boys raised the most money, followed by Hamilton and the national tour of Wicked.
The 29th edition of the Gypsy of the Year competition was held 4 and 5 December 2017, and raised $5,609,211 for Broadway Cares.[30] The largest fundraiser was Dear Evan Hansen followed by Hello, Dolly! and the Angelica tour of Hamilton. The company of Come From Away took top honors for best onstage presentation, and the runner-up was Aladdin. Celebrity appearances included Amy Schumer, Keegan-Michael Key, Noah Galvin, and Laura Benanti.
The 30th edition of the Red Bucket Follies (formerly Gypsy of the Year) competition was held on 3 and 4 December 2018 at the New Amsterdam Theatre, and the fundraising total was $6,113,301 from 67 Broadway, off-Broadway, and touring productions. The top overall fundraiser was the "Angelica" leg of the Hamilton tour, which made $515,152. The musical was also the top fundraiser on Broadway with $414,971.[31]
The 31st edition of the Red Bucket Follies competition was held on 9 and 10 December 2019 at the New Amsterdam Theatre, and raised a total of $5,631,888. The top overall fundraiser was the Hamilton - And Peggy Tour with a remarkable $434,841. The two runners up for largest fundraising totals were the Hamilton Angelica Tour and Moulin Rouge! The Musical, respectively.[32]
Broadway Bares
Broadway Bares is an annual burlesque show fundraiser for the organization, founded by Jerry Mitchell in 1992. Broadway dancers and actors perform striptease dances for the audience at Hammerstein Ballroom in New York City for two shows only in June. To date, Broadway Bares has raised more than $22.5 million.
The 2019 edition, "Take Off" raised more than $2 million on 16 June 2019.[37] Performers included Alex Newell, Billy Porter, and dancers from 16 Broadway shows.
The 2020 edition "Broadway Bares: Zoom In" was held online, due to the ongoing pandemic. Even virtually, the event was able to raise $596,504 for the organization. The stream featured favorite strips from past seasons, with choreography by Denis Jones, Al Blackstone, Kellen Stancil, and more.[38]
On June 18, 2023, Broadway Bares: Pleasure Park raised $1,887,014. A burlesque twist on theme parks, 200 stars representing 14 Broadway shows danced to elaborate, scintillating numbers that recalled Tron, Pandora, Prince Charming and drag queens. Special guests included Joanna "JoJo" Levesque, J. Harrison Ghee and Alex Newell. [42]
Broadway Flea Market & Grand Auction
Another major event that Broadway Cares sponsors is the Annual Flea Market and Grand Auction in Shubert Alley each September. The theatre community sells props, costumes and autographed memorabilia to raise money for Broadway Cares. The second part of the day features a live auction where bidders can win anything from a walk-on in a Broadway show, to lunch with a star, to a visit to the set of their favorite TV show. The event raised more than $17.5 million in its 36-year history.[43]
On 22 September 2019, the 33rd Annual Broadway Flea Market and Grand Auction raised $870,167.[48] The top fundraiser was the Association of Theatrical Press Agents and Managers followed by Broadway shows Hadestown, Beetlejuice, and Wicked. The most popular live auction lot was a day in the life at The Phantom of the Opera, including an onstage walk-on role, complete with a rehearsal and a costume and wig fitting.
On 20 September 2020, the 34th Annual Broadway Flea Market and Grand Auction went virtual, due to the ongoing pandemic, and raised $316,282.[49] Interactive Online experiences included a live auction, a silent auction, one on one VIP meet and greets, special "flea market finds" and eBay "buy it now" bundles. Top prizes from the live auction included virtual Zoom meet and greets with Jonathan Groff, Bernadette Peters, Ben Platt, Sarah Jessica Parker, and Matthew Broderick.
On 3 October 2021, the 35th Annual Broadway Flea Market and Grand Auction returned to an in-person event and raised $753,321.[50] Among the top bids during the auctions were lighting designer Jules Fisher’s 1973 Tony Award for Pippin, a virtual meet-and-greet with Patti LuPone and tickets to Company, and the typewriter Tom Hanks used in Broadway’s Lucky Guy.
The 36th annual Broadway Flea Market & Grand Auction was held September 25, 2022 and raised $1,043,825.[43] The top fundraising tables represented ATPAM, Beetlejuice, Hadestown, The Music Man and The Phantom of the Opera. Kristin Chenoweth hosted her own Kristin’s Kloset, full of costumes and treasures she rescued from storage. The most popular auction lots celebrated The Phantom of the Opera: two VIP house seats to attend the 35th anniversary performance and an experience to sit in the orchestra pit and conduct the musical's exit music.
Postponed in 2020 due to the COVID-19 pandemic, an online edition of Broadway Backwards in March 2021 featured Stephanie J. Block, Jenn Colella, Deborah Cox, Jay Armstrong Johnson and Lea Salonga raised $749,555 for Broadway Cares and The Lesbian, Gay, Bisexual & Transgender Community Center in New York City.[60]
"Broadway Bears" was a charity auction for BC/EFA in which teddy bears representing memorable characters from plays and musicals were auctioned to the highest bidder. The auctions raised $2,048,427 from 1998 to 2012, when the last of the 643 bears was auctioned off.[67] Each teddy bear is outfitted in an original, handmade costume by Broadway's leading costume designers and many are signed by stars who have portrayed the roles represented or the creative teams behind the productions. For example, these bears included Anything Goes, signed by Sutton Foster; Billy Elliot The Musical, signed by Sir Elton John and Gregory Jbara; and Follies, signed by Danny Burstein, Jan Maxwell, Bernadette Peters, Ron Raines and Stephen Sondheim.[68]
COVID-19
During the COVID-19 pandemic, Broadway Cares raised a record $18.1 million in the fiscal year ending September 30, 2020.[69]
On March 17, 2020, just days into Broadway's shutdown, Broadway Cares launched its COVID-19 Emergency Assistance Fund, with an initial $250,000.[70] The fund, administered by Actors' Fund of America, ensures thousands who work in theater and the performing arts receive lifesaving support. Within a week, more than 20 Broadway producers offered a $1 million challenge match to double the impact of donations to the fund. When that initial match was met, another group of producers offered a second $1 million match. In May, Bette Midler personally matched donations to the emergency fund up to $100,000.[71]
The COVID-19 Emergency Assistance Fund has provided $6.5 million to Actors' Fund of America. An additional $1 million was shared with The Actors Fund to launch the Every Artist Insured program, expanding on The Actors Fund's free and confidential health insurance counseling and enrollment support services.
These pandemic-specific grants were in addition to annual support of the vital safety net of social services of The Actors Fund, including the HIV/AIDS Initiative, the Phyllis Newman Women's Health Initiative and The Friedman Health Center for the Performing Arts. In total, Broadway Cares awarded $11.2 million to Actors' Fund of America in fiscal year 2020, up from $6.2 million in 2019.[72]
Since March 2021, Broadway Cares has awarded $18.95 million to The Actors Fund in support of its social service programs like the COVID-19 Emergency Relief Fund, Every Artist Insured, the HIV/AIDS Initiative, and The Friedman Health Center for the Performing Arts.[73]
In February 2022, Broadway Cares awarded a record-breaking $2,532,500 in grants to 127 food service and meal delivery programs nationwide, surpassing the amount donated in 2021 and the pre-pandemic 2020 food grants.[74]
During the pandemic, Broadway Cares held multiple Virtual Events including:
· On December 1, 2020, on World AIDS Day, "Elgies For Angels, Punks and Raging Queens" raised $82,334 benefiting Broadway Cares. The full musical featured appearances from Lena Hall, Brooks Ashmanskas, Laura Bell Bundy, Norm Lewis.
· On January 26, 2021, Virtual Reading of "Three Hotels" by Jon Robin Baitz raised $113,299 benefiting Broadway Cares.[78] The special presentation was performed by Two-time Emmy Award winner Bobby Cannavale and Academy Award winner Marisa Tomei and directed by two-time Tony Award nominee Moisés Kaufman.
· On August 14 and 15, 2021, "Broadway Cares Virtual 5k" raised $41,879.[81]
· On October 28, 2021, The Annual "I Put a Spell on You" produced by and benefiting Broadway Cares raised $175,543.[82] The cast included Jay Armstrong Johnson, Amanda Williams, Gavin Creel and more.
NBC's Primetime Special "One Night Only: The Best of Broadway"
"Broadway's Masked Singer" is a charity event for BC/EFA based on Fox's The Masked Singer in which celebrities compete in head-to-toe costumes alongside face masks that conceal their identity. Eight various costumed Broadway stars competed against each other over the course of the event. The event was produced by the Broadway-Talk Live Network and featured a celebrity panel from various aspects of the theatre industry. There were three episodes that aired on Broadway Cares' YouTube channel through the week of April 26–30, 2021. Voting was handled through donations in the name of a contestant to Broadway Cares and at the end of each round, the competitor with the least amount in donations was unmasked and eliminated. It was hosted by Michael Hull and Dylan Bustamante and the panel throughout the episodes included Abby DePhillips, Ben Cameron, Christopher Metzger-Timson, Drew Wutke, Felicia Fitzpatrick, Hayley Podschun, Jackie Cox, Kevin Metzger-Timson, Natalie Weiss, Nick Cearly, Marissa Rosen, Marty Thomas, and Patrick Goodwin.[84] Contestants for the first episode on April 26 included the Chicken, the Dalmatian, the Flamingo, and the Whale while contestants for the second episode on April 28 included the Bee, the Elephant, the Potato, and the Shark. Contestants for the finale on April 30 included the Bee, the Chicken, the Elephant, the Potato, and the Whale. The Whale (Nic Rouleau) was declared the winner and the Bee (Jelani Remy) was the runner-up. As of the finale on April 30, $11,623 was raised for the BC/EFA'S COVID-19 Emergency Assistance Fund.
^ abStaff (23 March 2011). Broadway Cares/Equity Fights AIDS, Inc. – Financial Statements – 30 September 2010 and 2009. p. 7. EisnerAmper. Retrieved 18 June 2012. "Broadway Cares/Equity Fights AIDS, Inc. (the "Organization") is a not-for-profit entity formed in 1993 in the State of New York...."