Brand rankings of Japanese universities

The Brand rankings of Japanese universities (大学ブランドランキング Daigaku Burando Rankingu) is a ranking of the Japanese universities by Nikkei Business Publications, released annually in November.

It is a ranking system which evaluates the universities' power of brand. According to Nikkei BP, BRJU stands on the idea of "How people think", but not the quality or functions of university. Therefore, questionnaires are done to third-person groups.[1]

Methodology

It is composed by 49 indicators related to the power of brand. Each indicator was calculated by the result of questionnaires to business(wo)men, people who have children and people related to education in a same region of targeted universities. these indicators are related to not only reputation or popularity, but also various recognitions such as a review of HR. Basically the same methodology of corporate brand research is applied to this ranking systems.[1]

It ranks universities in 5 areas, with Greater Tokyo Area, Hokuriku/Tokai Area, Kansai Area, Chugoku/Shikoku Area and Kyushu/Okinawa Prefecture/Yamaguchi Area. Each university is ranked in its own region's rankings, thus there are no national rankings.

Top 10/20 Universities in the BRJU

Rankings have been conducted on an annual basis since 2009, and apart from the 2009, rankings are all regional, so there is not an overall ranking for universities, rather a ranking within their geographical area.

Greater Tokyo Area

Overall Rank 2016[2] Overall Rank 2015 Overall Rank 2014 Overall Rank 2013 Overall Rank 2012 Overall Rank 2011 Overall Rank 2010 Overall Rank 2009 University Type Overall Score[3]
1 1 2 1 1 1 2 2 University of Tokyo NA 87.5
2 2 1 3 3 2 3 1 Keio University PR 82.0
3 3 3 2 2 3 1 3 Waseda University PR 81.9
4 4 4 4 4 5 4 4 Sophia University PR 70.4
5 6 6 5 5 4 5 5 Hitotsubashi University NA 69.2
6 8 7 9 10 7 9 7 Aoyama Gakuin University PR 68.6
7 5 5 8 6 9 6 6 Tokyo Institute of Technology NA 68.4
8 9 9 10 9 10 - 9 Tokyo University of Foreign Studies NA 68.3
9 10 9 6 7 6 - 8 Ochanomizu University NA 66.6
10 6 11 - 8 8 8 12 Meiji University PR 65.8
11 13 14 - - - - 14 Rikkyo University PR 64.4
12 11 12 - - - 10 16 International Christian University PR 62.5
13 12 8 - - - - 10 Gakushuin University PR 62.5
14 15 17 - - - - 17 Yokohama National University NA 61.5
15 17 15 - - - - 12 Tokyo University of Science PR 61.4
16 14 16 - - - - 10 Chuo University PR 61.1
17 18 19 - - - - 20 Hosei University PR 60.2
18 19 18 - - - - 21 Nihon University PR 59.5
19 16 13 - - - - 15 Tsuda College PR 59.2
20 - - - - - - 18 Tokyo University of the Arts PR 56.1

Kansai Area

Overall Rank 2014 Overall Rank 2013 Overall Rank 2012 Overall Rank 2011 Overall Rank 2010 Overall Rank 2009 University Type Overall Score[1]
1 1 1 1 1 - Kyoto University NA 91.8
2 2 2 2 2 - Osaka University NA 74.0
3 3 3 3 3 - Doshisha University PR 68.5
4 4 4 6 6 - Kobe University NA 66.4
5 7 6 7 4 - Kansai University PR 65.7
6 5 5 5 5 - Ritsumeikan University PR 65.5
7 8 8 8 8 - Kinki University PR 64.8
8 6 7 4 7 - Kwansei Gakuin University PR 62.4
9 9 9 9 9 - Osaka City University PU 58.3
10 10 10 10 10 - Osaka Prefecture University PU 55.1

Chugoku-Shikoku Region

Overall Rank 2014 Overall Rank 2013 Overall Rank 2012 Overall Rank 2011 Overall Score 2010 Overall Rank 2010 University Type Overall Score[1]
1 1 1 1 1 - Hiroshima University NA 89.3
2 2 2 2 2 - Okayama University NA 83.6
3 3 3 3 3 - Ehime University NA 64.7
4 10 8 9 6 - Hiroshima Institute of Technology NA 60.0
5 9 10 - 9 - Okayama University of Science PR 59.8
6 4 4 6 4 - Tokushima University NA 59.5
7 5 6 - 8 - Kagawa University NA 59.3
8 8 5 - 5 - Yamaguchi University NA 58.0
9 6 7 5 7 - Notre Dame Seishin University PR 57.5
10 11 - 8 10 - Kōchi University NA 53.3

Kyushu and southern Japan

In 2010 Kyushu University was ranked top in this area.

References

  1. ^ a b c d 「大学ブランド力」ランキング、首都圏は早稲田、近畿は京大が1位〜日経BPコンサルティングが調査 - トレンド - 日経トレンディネット
  2. ^ http://www.nikkeimm.co.jp/tips/ranking/25.html Archived 2016-12-03 at the Wayback Machine 2016 rankings
  3. ^ 【大学ブランド・イメージ調査】首都圏では慶大が5年ぶりに首位

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