An iteration of Bozo the Clown at WFGA-TV in Jacksonville, Florida, in 1961. This is his most well-known design.
Bozo the Clown, sometimes billed as "Bozo, The World's Most Famous Clown", is a clown character created for children's entertainment, widely popular in the second half of the 20th century. He was introduced in the United States in 1946, and to television in 1949, later appearing in franchised television programs of which he was the host, where he was portrayed by numerous local performers.
The character first appeared on US television in 1949 portrayed by Colvig. After the creative rights to Bozo were purchased by Larry Harmon in 1957, the character became a common franchise across the United States, with local television stations producing their own Bozo shows featuring the character. Harmon bought out his business partners in 1965 and produced Bozo's Big Top for syndication to local television markets not producing their own Bozo shows in 1966, while Chicago's Bozo's Circus, which premiered in 1960, went national via cable and satellite in 1978.
Performers who have portrayed Bozo, aside from Colvig and Harmon, include Syd Saylor (1950s on KTTV), Bob McNea (1959-1966), Earl Frank Cady (WJRT-TV, 1967-), Willard Scott (1959–1962), Frank Avruch (1959–1970),[3]Bob Bell (1960–1984), and Joey D'Auria (1984–2001). Bozo TV shows were also produced in other countries including Mexico, Brazil, Greece, Australia, and Thailand.
David Arquette purchased the rights to the Bozo the Clown character from Larry Harmon Pictures in 2021.[4]
Bozo was created as a character by Livingston, who produced a children's storytelling record-album and illustrative read-along book set, the first of its kind, titled Bozo at the Circus for Capitol Records and released in October 1946.[5] Colvig portrayed the character on this and subsequent Bozo read-along records. The albums were popular and the character became a mascot for the record company and was later nicknamed "Bozo the Capitol Clown." Many non-Bozo Capitol children's records had a "Bozo Approved" label on the jacket. In 1948, Capitol and Livingston began setting up royalty arrangements with manufacturers and television stations for use of the Bozo character. KTTV in Los Angeles began broadcasting the first show, Bozo's Circus, in 1949 featuring Colvig as Bozo with his blue-and-red costume, over-sized red hair and whiteface clown makeup on Fridays at 7:30 p.m.
In 1957, Larry Harmon, one of several actors hired by Livingston and Capitol Records to portray Bozo at promotional appearances, formed a business partnership and bought the licensing rights (excluding the record-readers) to the character one year after Livingston left Capitol. Harmon renamed the character "Bozo, The World's Most Famous Clown" and modified the voice and costume, also changing the laugh to a distinctively hoarse, slightly deranged chuckle. He then worked with a wig stylist to get the wing-tipped bright orange style and look of the hair that had previously appeared in Capitol's Bozo comic books. He started his own animation studio and distributed (through Jayark Films Corporation) a series of cartoons (with Harmon as the voice of Bozo) to television stations, along with the rights for each to hire its own live Bozo host,[5] beginning with KTLA-TV in Los Angeles on January 5, 1959, and starring Vance Colvig Jr., son of the original "Bozo the Clown," Pinto Colvig.
Unlike many other shows on television, "Bozo the Clown" was mostly a franchise as opposed to being syndicated, meaning that local TV stations could put on their own local productions of the show complete with their own Bozo. Another show that had previously used this model successfully was fellow children's program Romper Room. Because each market used a different actor for the character, the voice and look of each market's Bozo also differed slightly. One example is the voice and laugh of Chicago's WGN-TV Bob Bell, who also wore a red costume throughout the first decade of his portrayal.
The wigs for Bozo were originally manufactured through the Hollywood firm Emil Corsillo Inc. The company designed and manufactured toupees and wigs for the entertainment industry. Bozo's headpiece was made from yak hair, which was adhered to a canvas base with a starched burlap interior foundation. The hair was styled and formed, then sprayed with a heavy coat of lacquer to maintain its form. Occasionally the headpiece needed freshening, and was sent to the Hollywood factory for a quick refurbishing. The canvas top would slide over the actor's forehead. With the exception of the Bozo wigs for WGN-TV Chicago, the eyebrows were permanently painted on the headpiece.
In 1965, Harmon bought out his business partners and became the sole owner of the licensing rights. Thinking that one national show that he fully owned would be more profitable for his company, Harmon produced 130 of his own half-hour shows from 1965 to 1967 titled Bozo's Big Top which aired on Boston's WHDH-TV (now WCVB-TV) with Boston's Bozo, Frank Avruch, for syndication in 1966. Avruch's portrayal and look of Bozo resembled Harmon's more so than most of the other portrayers' at the time. Avruch was enlisted by UNICEF as an international ambassador and was featured in a documentary, Bozo's Adventures in Asia.[6]
The show's distribution network included New York City, Los Angeles, Washington, D.C., and Boston at one point, though most television stations still preferred to continue producing their own versions. The most popular local version was Bob Bell and WGN-TV Chicago's Bozo's Circus, which went national via cable and satellite in 1978. It had a waiting list for studio tickets that eventually reached ten years.[5]
Bell retired in 1984 and was replaced by Joey D'Auria. The WGN version successfully survived competition from syndicated and network children's programs until 1994, when WGN management decided to exit the weekday children's television business and buried The Bozo Show in an early Sunday timeslot as The Bozo Super Sunday Show. It suffered another blow in 1997, when its format became educational following a Federal Communications Commission mandate requiring broadcast television stations to air a minimum three hours of educational children's programs per week.
In 2001, station management controversially ended production, citing increased competition from newer children's cable channels. In 2005, WGN's Bozo returned to television in a two-hour retrospective titled Bozo, Gar and Ray: WGN TV Classics. The prime-time premiere was No. 1 in the Chicago market and continues to be rebroadcast and streamed live worldwide during the holiday season each year. In 2003, Harmon released six of his Bozo's Big Top programs with Avruch on DVD and 2 box sets of 30 episodes each in 2007 retitled "Larry Harmon's Bozo, The World's Most Famous Clown Vols.1 & 2." The WGN Bozo shows have not been released commercially in any video format.
On July 3, 2008, Larry Harmon died of congestive heart failure at the age of 83. On March 13, 2009, Alan W. Livingston died of age-related causes at the age of 91. On October 2, 2010, The New York Times reported that the father of U.S. Senate candidate Christine O'Donnell "worked a series of small television roles before scoring his signature gig, playing Bozo the Clown."[7] But upon further investigation, a New York Times follow-up two days later reported that the father, Daniel O'Donnell, was an assistant and understudy for the full-time local television Bozo in Philadelphia and would fill in for the full-time Bozo when the latter was unavailable.[8]
Bozo the Clown series by locality
Boston TV
The Bozo franchise appeared on two separate Boston-area stations from 1959 to 1974.
WHDH-TV Boston
The local WHDH-TV Boston production of Bozo's Circus, with Frank Avruch playing Bozo, aired daily from 1959 until 1970.[9] In 1965, Larry Harmon became the sole owner of the Bozo licensing rights after buying out his business partners, and produced 130 episodes of the Boston-based Bozo show between 1965 and 1967 and syndicated them to local U.S. television markets that did not produce their own Bozo shows. The half-hour syndicated shows were retitled Bozo The Clown (on episodes with a 1965 date) and Bozo's Big Top (on episodes with a 1966 date). Caroll Spinney (billed in the credits as Ed Spinney) appeared as various characters which included Mr. Lion and Kookie the Boxing Kangaroo. He later went on to portray Big Bird and Oscar the Grouch on Sesame Street. Carl Carlsson also appeared as Bozo's sidekick Professor Tweedy Foofer. Ruth Carlsson also appeared in several 1966 episodes. Del Grosso played Clank the Robot in a few episodes. Harmon personally supervised the taping of these episodes, with Harmon-approved characters added, some based on characters in Harmon's classic 1958–1962 animated Bozo cartoon shorts which also aired in each episode.[10] These were the only Bozo shows Harmon fully owned. Bozo's frequent exclamations on the show included, "Whoa, Nellie!" and "Wowie Kazowie!" and always ended the show with, "Always keep laughing!"
The Boston show also occasionally featured Nozo the Clown, the brother of Bozo, played by Bill Harrington. Nozo was used to fill in for Bozo on occasion when Frank Avruch was unable to appear on the show.[11] Nozo did not wear the red ball on his nose that other Bozos wore. Instead, his nose was Harrington's nose in makeup.
In 2003, Harmon released six of these shows on DVD and, in 2007, 30 of them in a DVD box set titled Larry Harmon's Bozo, The World's Most Famous Clown, Collection 1. A second box set was released later that year, also containing 30 of the half-hours; the second box set (Collection 2) includes the six episodes previously released on the two earlier single DVD releases, and also repeats one show from Collection 1, for a grand total of 59 episodes released on DVD altogether. Although the shows included on the two single-disc DVDs had contemporary computer-animated characters superimposed over some scenes, the 59 episodes included in Collections 1 & 2 are presented in their original form.
On March 20, 2018, Frank Avruch died of heart failure in Boston at the age of 89.[9]
WSMW-TV Worcester
From 1970 to 1974, WSMW-TV, an independent station in Worcester, Massachusetts, west of Boston, produced Bozo's Big Top, their local version of the Bozo the Clown franchise. Tom Matzell played Bozo, alongside Gene Sanocki as Bozo's sidekick Professor Tweetyfoofer. Local children were featured on the program daily, with many waiting a year or more for their chance to be on the show.
Detroit/Windsor
Bozo first came to Detroit in 1958 on WWJ-TV channel 4. Bob McNea, who worked as a clown in various circuses, including the Shrine Circus, was hired to play Bozo.[12][13] McNea's Bozo became popular, expanding to two shows a day, and becoming the first children's program in Detroit to switch to color. However, there was friction with Larry Harmon. McNea played the character in a more genteel and subdued way than Harmon's playbook required, and McNea did the show without a live audience. After years of increasing the franchise fee, WWJ-TV ended the contract with Harmon in 1967.[14]WWJ-TV kept McNea, who created his own clown character Oopsy,[15] which continued on WWJ-TV until 1979. McNea then took Oopsy to CKCO-TV in Kitchener, Ontario where he continued for another 15 years.[16]
Meanwhile, across the Detroit River in Windsor, Ontario CKLW-TV channel 9 picked up the Bozo franchise in 1967. Popular local talent Jerry Booth was tapped to play Bozo, but he only did the role for a few months.[14] He was replaced by local disc jockey and radio program director Art Cervi, who was the definitive Bozo to Detroit families. Now titled Bozo's Big Top, Cervi was joined by Larry Thompson as red-suited, turban wearing Mr. Whoodini, who had hosted his own children's show Magic Shoppe, as his sidekick.[17] Also on the show was piano player Mr. Calliope, played by Wally Townsend.
Unlike WWJ-TV, CKLW-TV included a live audience, but they also did things that were not sanctioned by Harmon. CKLW-TV quickly phased out the cartoons, increasing the entertainment on Bozo's Big Top. After a taped opening in which Bozo runs through the streets of Detroit calling kids to his Big Top, and on set singing and dancing to the "Bozo is Back" theme song, with the illuminated, flashing Bozo sign superimposed over in a slightly psychedelic way, Cervi would preside over an hour long variety show that included local dance troupes, singers, musicians, live animals, and national celebrities. In between, kids would play games to win prizes (one of the most plentiful being a six-pack of Orange Crush), Mr. Whoodini would pick kids to assist him in magic tricks, and of course Bozo would provide comedy. Cervi was also a good singer, and one of the highlights were two or three times per show, Bozo would sit next to Mr. Calliope at his piano and sing a song, most of the time in Cervi's own voice rather than his Bozo voice, with all the kids in the audience clapping in time to the music. The shows would usually end with Bozo and Mr. Whoodini going into the audience and letting kids tell jokes and riddles. At one point Bozo's Big Top became so popular, that it aired twice a day.
In 1977, after the station's conversion to CBC Television-owned CBET, the Canadian border protection and labor rules forced the station to cancel Bozo's Big Top because most of the cast and staff were American.[18]Bozo's Big Top moved to WJBK-TV channel 2, where it lasted for two more years, and was syndicated to other markets such as New York, Las Vegas, Wichita, and Los Angeles.[18] Due to WJBK-TV's lack of interest in producing such an ambitious show, it was cancelled in 1979, ending Bozo's twenty-year reign in Detroit and Windsor.
On November 5, 2005, Bob McNea, the first Detroit Bozo, died at the age of 76.[19]
In 2014, a memoir of Art Cervi's Bozo years, I Did What?,[20] co-written by Herb Mentzer, was published.
On February 5, 2019, Larry Thompson, who played Mr. Whoodini, died at the age of 76.[21]
On February 15, 2021, Art Cervi died at his Novi, MI home at age 86.
[22]
Washington, D.C.
Willard Scott played Bozo on WRC-TV from 1959 to 1962. Dick Dyszel played the character on Washington, D.C. broadcast TV, WDCA channel 20, in the 1970s to millions of viewers. Dyszel also played TV horror host "Count Gore de Vol" and hosted "Captain 20" afternoon kids' TV shows in D.C.
The Chicago Bozo franchise was the most popular and successful locally produced children's program in the history of television. It also became the most widely known Bozo show as WGN-TV became a national cable televisionSuperstation. WGN-TV Chicago's "Bozo" show debuted on June 20, 1960, starring Bob Bell on a live half-hour program weekdays at noon, performing comedy sketches and introducing cartoons. The series was placed on hiatus in January 1961 to facilitate WGN's move from Tribune Tower in downtown Chicago to 2501 West Bradley Place on the city's northwest side. WGN-TV's "Bozo's Circus" debuted on September 11, 1961.[23]
The live hour-long show aired weekdays at noon and featured comedy sketches, circus acts, cartoons, games and prizes before a 200+ member studio audience. The program began airing nationally via cable and satellite in 1978, and studio audience reservations surpassed a 10-year wait. In 1980, the series moved to weekday mornings as "The Bozo Show" and aired on tape delay. In 1994, it moved to Sunday mornings as "The Bozo Super Sunday Show" and became "education and information" in 1997 following a Federal Communications Commission mandate requiring broadcast television stations to air a minimum three hours per week of "educational and informational" children's programs. The final Bozo show, a primetime special titled "Bozo: 40 Years of Fun!" was taped on June 12, 2001, and aired on July 14, 2001. Reruns of "The Bozo Super Sunday Show" aired until August 26, 2001.
Cast members throughout the program's 40-year run included Bob Bell as Bozo (1960–1984) (Bell's voice was later the pattern for that of Krusty the Clown on The Simpsons), Ned Locke as Ringmaster Ned (1961–1976), Don Sandburg as Sandy the Tramp (1961–1969), Ray Rayner as Oliver O. Oliver (1961–1971), Roy Brown as Cooky the Cook (1968–1994), Marshall Brodien as Wizzo the Wizard (1968–1994), Frazier Thomas as the circus manager (1976–1985), Joey D'Auria as Bozo (1984–2001), Andy Mitran as Professor Andy (1987–2001) and Robin Eurich as Rusty the Handyman (1994–2001). Bozo returned to television on December 24, 2005, in a two-hour retrospective titled "Bozo, Gar & Ray: WGN TV Classics." The primetime premiere was No. 1 in the Chicago market and continues to be rebroadcast and streamed annually during the holiday season. Bozo also continues to appear on the WGN-TV float in Chicago's biggest parades.
Allen Hall, the long-time producer, died September 6, 2011, after an 18-month battle with lung cancer at the age of 82. Hall worked at WGN for 40 years. He joined the station in 1961, a year after "Bozo" debuted on WGN, as the show's director until 1966 and returned to the program as producer in 1973 until 2001.
Few episodes from the show's first two decades survive; although some shows were recorded to videotape for delayed broadcasts, the tapes were reused and eventually discarded. In 2012, a vintage tape was located on the Walter J. Brown Media Archives & Peabody Awards Collection Web site archive list by Rick Klein of The Museum of Classic Chicago Television, containing material from two 1971 episodes. WGN reacquired the tape and put together a new special entitled "Bozo's Circus: The Lost Tape," which aired in December 2012.[24]
On October 6, 2018, Don Sandburg, "Bozo's Circus" producer and writer from 1961 to 1969 and the last surviving original cast member, died at the age of 87.[25] Four months later, WGN-TV paid tribute to Sandburg and the rest of the original cast with a two-hour special titled "Bozo's Circus: The 1960s."
Grand Rapids, Michigan
From 1966 to 1999, WZZM-TV produced a Bozo show, starring Dick Richards for the majority of the run. Significant is that when it was cancelled in 1999, it was the last Bozo show other than the Chicago WGN show to be on the air.
Brazilian TV
Wandeko Pipoca, the first performer to portray Bozo in Brazil.
In 1979, Brazil's most famous TV show host Silvio Santos (founder and owner of the SBT television network) decided to produce a national version of Bozo show for the former TVS-Record TV alliance station. Comedian Wandeko Pipoca was chosen by Larry Harmon to be the first Brazilian Bozo. Brazilian characters were created for the Brazilian Bozo show, like Salci Fufu — played by famous comedian Pedro de Lara — and Vovó Mafalda, played by Valentino Guzzo. With the clown's large success in Brazil, two more actors, Luís Ricardo and Arlindo Barreto, were hired to play Bozo for additional shows which ran from mornings to afternoons and more comedians were chosen to play Bozo in other parts of the country. Brazil's Bozo shows ended in 1991, following the death of Décio Roberto, the last actor to portray the clown in that country. Brazil's Bozo won five Troféu Imprensa, a Brazilian award given to personalities and productions in the media (in 1984, 1985, 1986, 1987 and 1989), as well as three Gold Albums. In the last years of the program, UNESCO bestowed the Brazilian Bozo with its Ambassador of Goodwill recognition, for its outstanding success among children and the youth.
In 2012, when the audience of children's shows started to fall, SBT decided to rehire the clown to a new building on the success of the program clowns Patati Patatá who also had a program on the same channel. But, unlike the 1980s versions, the character ended up being poorly received by the public. A criticism was having its premiere in early children's program Bom Dia e Companhia, where he was abruptly inserted into the program, replacing one of the presenters. Bozo continued to show up to receive their own program in 2013 on Saturday mornings, but the program ended up being a failure and canceled after a month. After that the channel decided to return it to Bom Dia e Companhia, but after a while was removed and the contract to continue to use the character was broken.
Mexican TV
In 1961, Mario Quintanilla, chairman of XEFB-TV Channel 3 obtained the local rights of the Bozo Cartoons, including the authorization of the Bozo characterization. José Marroquín (who later became famous with his Pipo character) was chosen as the first Mexican Bozo. He portrayed the character on local XHX-TV Channel 10 Monterrey television shows until 1963, when the licensing rights ended. After that, José Manuel Vargas Martínez, under sponsorship by Antonio Espino (famous comedy actor of the late 1940s and 1950s, known by his nickname, Clavillazo), portrayed the character. He was the most famous Bozo in Latin America and created his own version of Bozo's Circus, which traveled all along Latin America for decades. He started as a television artist participating in a dance marathon he won dressed as Bozo. After his success as Bozo, he traveled to several countries representing the Bozo character. He made special presentations in Italy, Greece, Spain, Hawaii and Canada with his circus. In 2000, he received the ANDA's Arozamena Award for 50 years of uninterrupted career. He died one year later, October 19, 2001, due to a lung disease.
In Mexico, television star, comedian and political commentator Víctor Trujillo created the character "Brozo, El Payaso Tenebroso" (Brozo, the Creepy Clown) in 1988 as a parody of Bozo for a TV Azteca program with Ausencio Cruz called La Caravana (The Caravan). He pleased the audience with double-entendres and adult humor, telling sarcastic and sometimes obscene versions of classic children's tales. Bozo once appeared as a guest in La Caravana. He became so popular that TV Azteca asked him to join the reporters and anchors during coverage of the FIFA World Cup in 1990, 1994 and 1998, also doing the same with Televisa for the 2002 World Cup. He also gave his commentary on the Olympics, starting with the 1992 Summer Olympics in Barcelona, Spain until the 2004 Summer Olympics in Athens, Greece. From 2000 to 2004, Trujillo as Brozo was the anchor of a popular and successful television news show, El Mañanero. It was first broadcast on Canal 40 XHTVM-TV and later Televisa's 4TV from 2001 onwards. Trujillo discontinued the Brozo character following the death of his wife, producer Carolina Padilla, but brought back Brozo in a new television program that began in early 2006 on Televisa's Canal de las Estrellas, "El Notifiero." He is considered an influential political commentator in Mexico.
Ronald McDonald
Immediately following Willard Scott's three-year-run as WRC-TV Washington, D.C.'s Bozo, the show's sponsors, McDonald's drive-in restaurant franchisees John Gibson and Oscar Goldstein (Gee Gee Distributing Corporation), hired Scott to portray "Ronald McDonald, the Hamburger-Happy Clown" for their local commercials on the character's first three television "spots". McDonald's replaced Scott with other actors for their national commercials and the character's costume was changed. One of them was Ray Rayner (Oliver O. Oliver on WGN-TV's Bozo's Circus), who appeared in McDonald's national ads in 1968. In the mid-1960s, Andy Amyx, performing as Bozo on Jacksonville, Florida, television station WFGA, was hired to do local appearances of Ronald McDonald periodically. Andy recalls having to return the wardrobe to the agency after each performance.
Actors
The following is a partial list of Bozo television portrayers since the original (Pinto Colvig):
Frank Avruch (1959–1970)
(Produced at WHDH-TV Boston 1965–1967 and syndicated to U.S. TV markets that were not producing their own local versions at the time, including New York City, Los Angeles & Washington, D.C. These were the only Bozo shows that were wholly owned and syndicated by Larry Harmon Pictures Corporation, 60 of which are currently available on worldwide DVD distribution entitled "Bozo The World's Most Famous Clown" Volumes 1 & 2.) On March 20, 2018, Avruch died at age 89 after a long fight against heart disease.[26]
(WGN's signal-reach throughout North America included the U.S., Canada, Mexico, and the Caribbean among others. A 2005 retrospective titled Bozo, Gar & Ray: WGN TV Classics and 2019 special titled "Bozo's Circus: The 1960s" continue to air annually. WGN's Bozo show is recognized as the most popular and successful locally produced children's program in the history of television, boasting a 10-year-wait for studio audience reservations and over 40 years in production.)
Gary Weir (1966–early 1970s) at KATV-TV; also (late 1980s) at KARK-TV; also at KAIT-TV in Jonesboro, Arkansas (1970s–1980s); also at KLRT-TV in Little Rock in the late 1980s.
^Erickson, Hal (2005). Television Cartoon Shows: An Illustrated Encyclopedia, 1949 Through 2003 (2nd ed.). McFarland & Co. pp. 153–155. ISBN978-1-4766-6599-3.
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