Boy (Treasure song)

"Boy"
Single by Treasure
from the album The First Step: Chapter One and The First Step: Treasure Effect
Language
B-side"Come to Me"
ReleasedAugust 7, 2020 (2020-08-07)
Recorded2020
StudioYG Studio
GenreEDM[1]
Length3:17
Label
Composer(s)
Lyricist(s)
Producer(s)
  • Choice37
  • R.Tee
  • Hae
Treasure singles chronology
"Boy"
(2020) 		"I Love You"
(2020)
Music video
"Boy" on YouTube

"Boy" is a song recorded by South Korean boy band Treasure for their debut single album, The First Step: Chapter One. It was released on August 7, 2020, as the lead single of the album by YG Entertainment and it was distributed by their in-house distribution company YG Plus. The song was composed by Choice37, R.Tee, Hae, and Se.A. Treasure members Choi Hyun-suk and Haruto were involved in penning the lyrics alongside Se.A, and Choice37. The song was originally released in Korean before the Japanese version was added to the Japanese version of their debut studio album the following year.

The song achieved success overseas, peaking at number 46 in Billboard Japan's Hot 100 chart. Meanwhile, in the United States, it peaked at number 7 in Billboard's World Digital Song Sales chart.

Background

On November 20, 2018, YG Entertainment announced their plan to debut a new boy band to succeed their previous debuted groups, Winner and iKon. The agency then reported that the selection process will be documented through a talent survival show YG Treasure Box.[2] The show eventually produced two groups, Treasure and Magnum, which eventually became active as Treasure 13.[3]

On December 31, 2019, member Ha Yoon-bin departed the group following his intention to pursue a solo career. The groups were eventually merged into a 12-member single group called Treasure.[4]

In January 2020, the group released a pre-debut track "Going Crazy". Four months later, YG Entertainment announced the scheduled debut date of Treasure will be in July 2020, becoming YG's first new group debut since Blackpink in 2016.[5] On July 30, YG announced the track list for Treasure's debut single album with "Boy" serving as the title track.[6] On 3 August, the teaser video for "Boy" was released and was described as "different" from the debut song of Treasure's predecessors which often lean towards hip-hop.[7] The song was released alongside its music video on August 7.

Composition

Members Choi Hyun-suk (left) and Haruto (right) were involved in writing the rap lyrics

"Boy" is classified as an EDM song.[1] The song was produced by YG's in-house producers, Choice37, R.Tee, and Hae.[6]

The song was composed by Choice37, R.Tee, Hae, and Se.A, and was arranged by R.Tee in the key of F minor with a tempo of 110 beats per minute.[8]

The lyrics were written by Se.A and Choice37 alongside Treasure members Choi Hyun-suk and Haruto who were involved in penning the rap lyrics alongside Se.A, and Choice37.[6] Lyrically, the song narrates the story of a protagonist to make a girl fall for him.[9]

Music video

The music video for "Boy" was released on August 7. The video shows the members performing the choreography of the song across several different backgrounds.[10] Within two days of the release, the video have garnered 10 million viewers and resulted in the group's subscriber count to reach 1.6 million.[11] The music video was followed up with the release of a behind-the-scenes video on August 12.[12] A "special performance" version of the music video was released on August 20, showing the members performing the choreography to the song in a studio.[13] The music video for the Japanese version was released on March 9, 2021, featuring the same plot as the original Korean version.[14]

Promotion and live performances

Treasure promoted the song for the first time by a performance in SBS' Inkigayo on August 9, before a return performance two weeks later on August 23.[15][16]

The song is a staple track in the group's concerts. It was first performed live in their first Asia tour, Treasure Tour: Hello.[17] It was then featured in the group's second headlining concert, Reboot.[18]

Commercial performance

The song debuted and peaked at number 46 in Billboard Japan's Hot 100 Chart.[19] In the United States, the song debuted and peaked at number 7.[20]

Charts

Weekly charts

Chart performance for "Boy"
Chart (2020) Peak
position
Japan Hot 100 (Billboard)[19] 46
US World Digital Song Sales (Billboard)[20] 7

Release history

Release history for "Boy"
Region Date Format Label
Various August 7, 2020
Japan March 9, 2021 YGEX

See also

References

  1. ^ a b Chang, Dong-woo (August 7, 2020). "YG Entertainment's K-pop group TREASURE officially debuts". Yonhap News Agency. Seoul. Archived from the original on August 11, 2023. Retrieved July 3, 2024.
  2. ^ Kim, Eun-ae (November 20, 2018). "[공식입장] YG "新보이그룹 준비? 신인 나오는 것은 당연한 일"" [[Official Position] YG "Ready for a new boy group? It's natural for rookies to come out."] (in Korean). Archived from the original on October 3, 2022. Retrieved July 3, 2024.
  3. ^ Purnamasari, Deti Mega (February 7, 2019). "TREASURE dan MAGNUM, YG Entertainment Pastikan TREASURE 13 Debut" [TREASURE and MAGNUM, YG Entertainment Confirms TREASURE 13 Debut]. Jawa Pos (in Indonesian). Retrieved July 3, 2024.
  4. ^ Hwang, Hye-jin (January 6, 2020). "YG 측 "신인 TREASURE 12인조 데뷔 확정, 하윤빈 탈퇴"(공식)" [YG's "Rookie TREASURE 12-member debut confirmed, Ha Yoon-bin withdraws" (Official)]. Newsen (in Korean). Archived from the original on August 12, 2023. Retrieved July 3, 2024.
  5. ^ Lee, Sun-min (May 12, 2020). "YG Entertainment's Treasure will debut in July". Korea JoongAng Daily. Archived from the original on October 2, 2023. Retrieved July 3, 2024.
  6. ^ a b c Yoon, Sang-geun (July 30, 2020). "트레저 데뷔곡 'BOY' 확정..최현석·요시·하루토 랩메이킹" [TREASURE's debut song 'BOY' confirmed. Choi Hyun Suk, Yoshi, Haruto Rap Making]. Star News Korea (in Korean). Retrieved July 3, 2024 – via Naver.
  7. ^ Jeon, Hy-jin (August 3, 2020). "'데뷔' 트레저, 'BOY' 음원 일부 최초 공개" ['Debut' TREASURE Reveals Part of 'BOY' for the First Time]. Sports Donga (in Korean). Archived from the original on July 3, 2024. Retrieved July 3, 2024.
  8. ^ ""Boy" Key and BPM". Tunebat. Retrieved July 3, 2024.
  9. ^ Bigbang弟分Treasureが世界デビュー YG初の日本人4人含む12人組 [BIGBANG's younger brother TREASURE makes its world debut YG's first 12-member group including 4 Japan members]. Oricon (in Japanese). August 8, 2020. Archived from the original on January 8, 2024. Retrieved July 3, 2024.
  10. ^ Destya, Vina (August 7, 2020). "Resmi Debut, TREASURE Rilis Video Musik BOY" [Officially Debuting, TREASURE Releases BOY's Music Video]. Okezone (in Indonesian). Seoul. Archived from the original on July 3, 2024. Retrieved July 3, 2024.
  11. ^ Ananda, Pradita (August 9, 2020). "Baru Rilis, Video Klip Boy dari TREASURE Tembus 10 Juta" [Newly Released, Boy's Video Clip from TREASURE Breaks 10 Million]. Okezone (in Indonesian). Archived from the original on September 29, 2020. Retrieved July 3, 2024.
  12. ^ Chu, Seung-hyun (August 12, 2020). "'YG 대형 신인' 트레저, 데뷔곡 'BOY' MV 촬영장 비하인드 공개" ['YG's Big Rookie' TREASURE Reveals Behind the Scenes of Debut Song 'BOY' MV Shoot]. Seoul Economic Daily (in Korean). Retrieved July 3, 2024 – via Naver.
  13. ^ "TREASURE - 'BOY' SPECIAL PERFORMANCE VIDEO". YouTube. Treasure. August 20, 2020. Archived from the original on March 15, 2024. Retrieved July 3, 2024.
  14. ^ "TREASURE - BOY (Japanese Ver.) M/V". YouTube (in Japanese). Treasure. March 9, 2021. Archived from the original on May 19, 2023. Retrieved July 3, 2024.
  15. ^ "TREASURE(트레저) - BOY @인기가요 inkigayo 20200809". YouTube. Seoul Broadcasting System x Inkigayo. August 9, 2020. Archived from the original on January 18, 2024. Retrieved July 3, 2024.
  16. ^ "TREASURE(트레저) - BOY @인기가요 inkigayo 20200823". YouTube. Seoul Broadcasting System x Inkigayo. August 23, 2020. Archived from the original on January 24, 2024. Retrieved July 3, 2024.
  17. ^ Benjamin, April (April 22, 2023). "K-pop's Treasure shows growth as performers in 1st Manila concert". ABS-CBN. Archived from the original on April 22, 2023. Retrieved July 3, 2024.
  18. ^ Pyo, Kyung-min (December 18, 2023). "TREASURE's 'REBOOT' concert heats up chilly weekend". The Korea Times. Retrieved July 3, 2024.
  19. ^ a b "Hot 100". Billboard Japan (in Japanese). August 19, 2020. Archived from the original on April 5, 2023. Retrieved July 3, 2024.
  20. ^ a b "World Digital Song Sales". Billboard. August 22, 2020. Archived from the original on July 5, 2023. Retrieved July 3, 2024.