Bottlenose (company)

Bottlenose
Company typePrivate
IndustryBig data analytics[1]
Founded2010
Headquarters
Los Angeles, CA
Websitewww.bottlenose.com

Bottlenose.com, also known as Bottlenose, is an enterprise trend intelligence company that analyzes big data and business data to detect trends for brands.[2] It helps Fortune 500 enterprises discover, and track emerging trends that affect their brands.[3][4] The company uses natural language processing, sentiment analysis, statistical algorithms, data mining, and machine learning heuristics to determine trends,[5] and has a search engine that gathers information from social networks.[6] KPMG Capital has invested a "substantial amount" in the company.[7]

Bottlenose processed 72 billion messages per day, in real-time, from across social and broadcast media, as of December 2014.[8]

History

The company is based in Los Angeles, CA.[9] Bottlenose is a real-time trend intelligence tool that measures social media campaigns and trends.[10][11] The company also provides a free version of its Sonar tool that shows real-time trends across social media.[12]

In October 2012, the company received $1 million of funding from ff Venture Capital and Prosper Capital.[13] By 2014, the company raised about $7 million in funding.[14] In December 2014, KPMG Capital announced further investment in the company.[7] In February 2015, the company confirmed it had raised $13.4 million in Series B funding led by KPMG Capital.[15]

Bottlenose partnered with the nonprofit No Labels during the 2014 State of the Union Address to analyze Twitter conversations for bipartisanship.[16] The company also partnered with media monitoring company Critical Mention to analyze broadcast analytics.[17][18] The Bottlenose Nerve Center integrated with the Critical Mention API to analyze real-time trends in television and radio broadcasts.[19]

In June 2014, Bottlenose updated its trend detection product to Nerve Center 2.0. It creates a newsfeed to show changes in trends and sends alerts when trends occur. It also has "emotion detection," which will display the emotions associated with specific comments on trending topics.[20] In 2016, Bottlenose released its Nerve Center 3.0 platform, which was designed to automate the work of data scientists and lower the cost of artificial intelligence for businesses.[21][22]

See also

References

  1. ^ Perez, Sarah (9 February 2015). "Bottlenose Scores $13.4M To Help Enterprises Spot Emerging Trends And Threats In Real-Time". TechCrunch.com. TechCrunch. Retrieved 13 July 2015.
  2. ^ "Social Media Dashboard Bottlenose Gets Smarter, Adds Support For Multiple Accounts, Facebook Pages". TechCrunch. Retrieved Sep 27, 2013.
  3. ^ "Bottlenose.com Offers Social Intelligence Solutions for Fortune 500 Companies". Segment. Retrieved Sep 27, 2013.
  4. ^ "Bottlenose Is a Game Changer for Social Media Consumption [INVITES]". Mashable. 13 December 2011. Retrieved Sep 27, 2013.
  5. ^ Honigman, Brian (February 3, 2014). "Keep Up on Social Media With These 5 Tools for Savvy Businesses". Entrepreneur.com. Retrieved 12 March 2014.
  6. ^ Haden, Jeff (January 2, 2014). "8 Powerful Social Media Marketing Tools for Savvy Businesses". Inc.com. Retrieved 12 March 2014.
  7. ^ a b Michael Cohn (December 19, 2014). "KPMG Capital Begins Funding of Tech Companies". Accounting Today. Retrieved January 9, 2015.
  8. ^ Elizabeth Armstrong Moore (December 21, 2014). "Scientists are trying to model our mental health based on our tweets". Gigaom. Retrieved January 9, 2015.
  9. ^ Angela Guess (October 4, 2012). "Bottlenose Gains New Seed Funding". Semantic Web. Archived from the original on October 19, 2013. Retrieved October 7, 2013.
  10. ^ John Brandon (September 23, 2013). "6 Social Media Management Tools Ready for the Enterprise". CIO. Retrieved October 14, 2013.
  11. ^ MG Siegler (April 5, 2011). "Stealthy Bottlenose Hopes To Fulfill The Unkept Promise Of Twitter Annotations (And More)". Tech Crunch. Retrieved October 14, 2013.
  12. ^ Dan Farber (October 16, 2013). "Sonar Solo Visualizes Trends in the Twitter Firehose". CNET. Retrieved October 16, 2013.
  13. ^ Farr, Christina (October 2012). "Bottlenose pulls in $1M in funding for social search, Google's achilles heel". venturebeat.com. Retrieved 12 March 2014.
  14. ^ Ha, Anthony (2014-03-25). "Bottlenose Adds Real-Time TV And Radio Data To Its Social Trend Monitoring". Tech Crunch. Retrieved April 1, 2014.
  15. ^ Perez, Sarah (9 February 2015). "Bottlenose Scores $13.4M To Help Enterprises Spot Emerging Trends And Threats In Real-Time". www.TechCrunch.com. Retrieved 16 March 2015.
  16. ^ Rosman, Katherine; Dwoskin, Elizabeth (2014-03-23). "Marketers Want to Know What You Really Mean Online". The Wall Street Journal. Retrieved April 1, 2014.
  17. ^ "Real Time TV, Radio Analytics". CMS Wire. 2014-03-31. Retrieved April 9, 2014.
  18. ^ Christopher Heine (April 3, 2014). "Big Marketers Have Real-Time Data for Just About Everything Bottlenose and other tech players display their wares at I-Com". Adweek. Retrieved April 9, 2014.
  19. ^ Bradley, Diana (2014-03-26). "Bottlenose, Critical Mention team up to combine analytics". PRWeek. Retrieved April 1, 2014.
  20. ^ Ha, Anthony (19 June 2014). "Bottlenose Updates Its Trend-Finding Tools With Automation, Emotion Detection, And An API". Tech Crunch. Retrieved 5 July 2014.
  21. ^ "Bottlenose aims to automate data science tasks". Computer Weekly.
  22. ^ "Bottlenose Founder Wants to Automate the Work of Data Scientists". Wall Street Journal.