Steve Taylor pitched the film to investors for four years until two investors, one from Seattle and one from Los Angeles, agreed to sign on for $250,000 each. The day before pre-production, the Los Angeles investor backed out and the film was scratched. When Donald Miller posted on his personal blog that the film was to be cancelled, however, two readers from Tennessee announced that they would raise the remaining required funds by way of the Kickstarter website.
According to Yancey Strickler, one of the founders of Kickstarter, only six films have ever raised more than $100,000 through the website as of May 2011. Taylor didn't believe that this fundraising effort would work, so he agreed to personally call and thank every donator of more than $10 if they met the target goal of $125,000. By October 2010, $345,992 had been donated through the website towards the film. Considering so much money had been raised through Kickstarter, the backer from Seattle matched that amount and contributed even more. Taylor was able to shoot the film for $750,000 and have an extra $500,000 left for post-production.
By May 2011, Taylor had personally called and thanked half of the 3,300 people who donated more than $10 through Kickstarter.[2] He had called the remainder by April 2012.[citation needed]Blue Like Jazz: The Movie was the second most successful Kickstarter fundraiser in 2010.[3]