Blendtec

Blendtec Inc.
Company typeDivision
IndustryConsumer goods
Founded1975; 50 years ago (1975)
FounderTom Dickson
Headquarters
Orem, Utah
,
United States
Area served
Worldwide
Key people
Tom Dickson, Ex-CEO[1]
ProductsCommercial and residential blenders and blending machines[2]
ParentWasatch Group.
Websitewww.blendtec.com

Blendtec is an American company that sells commercial and residential blenders. It is a division of K-TEC, Inc.[3] Blendtec was founded in 1975 by Tom Dickson,[3] and as of 2022 still operates primarily from Orem, Utah, United States.[4]

Marketing

Blendtec is popularly known for its Will It Blend? viral marketing campaign,[5] where Dickson blends various non-food items, including iPods, iPhones, marbles, golf balls, and remote controls. Dickson was featured in "How I Made My Millions", a CNBC series covering individuals who founded and grew successful businesses.[6][7]

History

In February 2006, Blendtec sued Vitamix Corporation for infringing its patents on Blendtec's "Wild Side" jar design, which Vitamix had allegedly copied as its own MP and XP containers. The court concluded Vitamix had infringed Blendtec's patents, and awarded Blendtec total damages of approximately $24 million, the largest patent-related penalty in the history of Utah.[8]

In July 2013, Blendtec won the 2013 Gold Innovation Award for innovations delivered by Blendtec's Signature Series and Stealth lines of blenders.[9]

In 2015, Blendtec replaced Vitamix as the blender supplier of Jamba Juice.[10]

In June 2017, the company was awarded the 2017 Kitchen Innovations Award for its Nitro Blending System.[11][12][13]

Blendtec is the parent company of the nutrition company Blendfresh, which was launched on July 14, 2014.[14]

In 2021, the Blendtec founding family sold majority share of the company to Wasatch Group.[15]

Products

See also

References

  1. ^ "HomeWorld Business". HomeWorld Business.
  2. ^ "Blendtec Blenders | Premium Commercial Kitchen Blenders". Blendtec.
  3. ^ a b Mixing It Up, The New York Times, Rob Walker, August 22, 2008
  4. ^ "About Us". Blendtec.
  5. ^ Pogue, David (2007-01-05). "Will It Blend?". The New York Times. Retrieved 2013-10-15.
  6. ^ "11 TV Shows Young Entrepreneurs Should Watch". Huffington Post. 2013-10-31. Retrieved 2018-02-28.
  7. ^ "How I Made My Millions: Burton Snow Boards | Blendtec". CNBC. Retrieved 2018-02-28.
  8. ^ "Home Page". blendtecvitamixlawsuit.com. 2011-02-10. Archived from the original on 2011-02-10. Retrieved 2021-05-15.
  9. ^ "Blendtec snags 2013 Gold Innovation Award". Archived from the original on October 23, 2013.
  10. ^ "Blendtec and Jamba Juice Announce Commercial Blender Agreement". PRWeb. Retrieved 2023-05-29.
  11. ^ "Blendtec Wins Coveted Kitchen Innovations Award". GlobeNewswire News Room. 2017-06-08. Retrieved 2020-02-21.
  12. ^ "National Restaurant Association 2017 Kitchen Innovation Awards: The Winners". Foodservice Consultants Society International. 2017-03-14. Retrieved 2020-02-21.
  13. ^ "Here are the 2017 Kitchen Innovations Award Winners". FSR magazine. February 22, 2017. Retrieved 2020-02-21.
  14. ^ "Blender company launches new products". ABC4. July 14, 2014.
  15. ^ "Blendtec Founding Family Sells Majority Share To Wasatch Group". The Ashton Report. 2021-07-20. Retrieved 2022-05-28.
  16. ^ "Blendtec Residential Blenders". Blendtec.
  17. ^ "Blendtec Commercial Blenders and Accessories". Blendtec.
  18. ^ "Commercial Dispensers & Self Serve". Blendtec.
  19. ^ "Blender Jars". Blendtec.
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