The music by composer Philippe Lambert and characters' speech was broken into short clips and distributed randomly throughout the programming, which was created by Édouard Lanctôt-Benoit. As an added bonus, BLA BLA users can also access classic NFB animated films, including works by Ryan Larkin, René Jodoin and Michèle Cournoyer and Norman McLaren. BLA BLA was produced for the NFB by Hugues Sweeney.[3][5]
The work stands apart in its emphasis on achieving an emotional response in the viewer/actor. "I wanted to create moods and generate emotions through an interactive piece," Morriset says. "It's quite hard to do dramatic crescendos on a website… I thought it would be an interesting challenge."[6]
BLA BLA was featured in spring 2012 at a month-long live interactive presentation in Paris.[7]