The single was confirmed in July 2010 in an email to fans, where it was also confirmed that Vince Clarke and Davide Rossi would remix the single, among others. Goldfrapp performed the song on Alan Carr: Chatty Man on 22 August 2010.[1]
Critical reception
"Believer" received positive reviews from critics. In a review for Slant Magazine, Sal Cinquemani described the song as "a bit of new wave-inflected computer pop (think B-52s meets Erasure) that finds Alison's faith in Cupid restored."[2] Ian Wade of BBC Music stated that "the stupendous 'Believer', with its stadium-sized chorus, appears like a turbo-charged Fleetwood Mac."[3] Heather Phares of AllMusic commented that the song "sounds instantly familiar, but not tired or obvious",[4] and Digital Spy reviewer Nick Levine wrote that "the synths on 'Believer' bounce along like vintage Erasure."[5]The Independent's Andy Gill opined that the song, "with its childlike lyric [...] set to a basic Eighties' synth riff, is exactly in step with retro-electropop fashion."[6]
Music video
The music video for "Believer" was directed by Lisa Gunning and consists of live footage from the Head First World Tour. It premiered on YouTube on 11 August 2010.[7]