The title refers to the first sentence of William Connor's first column in the Daily Mirror after World War II: "As I was saying before I was so rudely interrupted ...".
The album has received good critical notices. Rolling Stone writer Dave Marsh called it "a surprisingly successful [...] one-shot, with the original group, again dominated by Price and Burdon, turning in fine, hard-nosed blues performances." Bruce Eder of AllMusic judged it "just short of a lost classic."
However, record company promotion for the album was weak, no tour was held, and the sound was out of time with the popularity of disco and punk rock; it thus reached only No. 70 on the U.S. pop albums chart, No. 24 in Netherlands and did not chart at all in the UK.