In 2003, Kardinal's album Firestarter Vol. 2: The F-Word Theory was shelved after Geffen Records absorbed his label, MCA Records.[1] The song was directed at major labels, which he referred to as "Bill". In the third verse he raps: "This ain't just some music story / It's about how real niggas return for glory / Bill tried to leave me out in the cold to die / I told y'all before we just multiply."[3]