BRWNGRLZ is a laser-cut jewelry company started by Gretchen Carvajal for Black and brown women. In 2021, BRWNGRLZ was featured in Vogue.[1]
Overview
Origin
Carvajal moved to the United States in 2001.[2] She grew up in the Bay Area.[3] In 2011, Carvajal won a spot to compete at the national youth poetry slam, Brave New Voices (BNV), in San Francisco.[4][5][6] At BNV, she met an artist selling handmade earrings, which later inspired her to start her own earring business.[7] In 2013, Carvajal was frustrated and inspired by the lack of representation of women of color in fashion accessories.[8][9] She started the business, BRWNGRLZ,[10] out of her dormitory, creating laser cut jewelry for women of color.[11]
Inspirations
Carvajal is inspired by prominent cultures in the Bay Area, such as Black, Chicana, and South East Asian cultures.[3] Her creations mix technical fine art skills with symbols of social movements and cultural moments, such as the United Farm Workers movement and the international hotel strike.[8] Each pair of earrings in the company's collection is named after a woman of color.[12]