The name of the settlement is firstly mentioned in a deed of 1190 written in Latin which names Conradinus de Aura, a servant of the Enn noblemen.[4]
The village of Auer emerged as an association of people as early as the 15th century, as a corresponding document from 1463 attests with the explicit naming of the "comunitas ville Awer" – the community of the village of Auer – and its Riegler (land managers).[5]
The shield is party per fess of argent and gules with an azurechief with a rampant lion. It is the emblem of the family Khuen who took possession of the site, from 1397 until 1690, when they were then elevated to the Imperial Counts. On the azure chief two crossed or keys are represented as a remembrance of the insignia of St. Peter, to whom the parish church is dedicated. The emblem was adopted in 1969.[7]
Society
Linguistic distribution
According to the 2024 census, 68.45% of the population speak German, 31.28% Italian and 0.27% Ladin as first language.
^All demographics and other statistics: Italian statistical institute Istat.
^Franz Huter 1939). Tiroler Urkundenbuch. I. Abteilung: Die Urkunden zur Geschichte des deutschen Etschlandes und des Vintschgaus. Band 1. Hrsg. vom Tiroler Landesmuseum Ferdinandeum. Innsbruck: Universitätsverlag Wagner. p. 252, no. 458.
^Hannes Obermair (2008). Bozen Süd – Bolzano Nord. Schriftlichkeit und urkundliche Überlieferung der Stadt Bozen bis 1500. Vol. 2. Bozen-Bolzano: Stadtgemeinde Bozen. p. 130, no. 1089a. ISBN978-88-901870-1-8.