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March 19, 1956; 68 years ago (1956-03-19) (as Asatsu) January 1, 1999; 25 years ago (1999-01-01) (as Asatsu-DK) June 14, 2018; 6 years ago (2018-06-14) (current incarnation)
Asatsu Inc. was established in 1956[3] by Masao Inagaki. In August 1998, it entered a business tie-up with the WPP Group. It soon merged with fellow advertising agency Dai-ichi Kikaku Co., Ltd. (established in 1951) to form Asatsu-DK (the DK stands for Dai-ichi Kikaku) on January 1, 1999. Inagaki died on April 16, 2015.[4] In October 2017, it was reported that U.S. private equity firm Bain Capital was looking to buy Asatsu-DK for ¥152 billion ($1.35 billion).[5]
On January 1, 2019, it was reported that Asatsu-DK fully acquired d-rights. It had previously shared that company with Mitsubishi Corporation.[6][7]
Subsidiaries and interests
It owns a variety of interests, including production companies NAS and d-rights; animation studio Eiken; animation studio Gonzo; Nihon Bungeisha Publishing; film and print processor Taiyo Seihan; production studio Sun Artist Studio, Supervision Inc.; television commercial production house Prime Pictures; and creative services company Tokyo Ad Party.[8]
In October 2022 ADK President Shinichi Ueno was arrested as part of a Prosecutors investigation into bribery. Prosecutors alleged that ADK sent ¥47 million to a former executive of the Tokyo Olympics organizing committee through two different routes in exchange for preferential treatment of sponsorship contracts for the 2020 Tokyo Olympic and Paralympic Games.[9][10]
References
^株式会社ADKホールディングス, Kabushiki-gaisha Ei Dī Kei Hōrudingusu
