Peck joined Gap Inc. in 2005[1] after former CEO, Paul Pressler, hired him on as vice president of strategy and operations.[5] In the mid-2000s, Peck was instrumental in steering Gap Inc.'s strategy, locally and internationally. He pitched the idea of franchising the retailer's foreign locations allowing local third parties to operate many of the businesses operations.[3][5] He also helped launch Gap's Product Red campaign in 2006, a campaign that also partnered with other retailers such as Converse, Apple, and Nike.[5]
^ abMaheshwari, Sapna (November 18, 2014). "Meet Gap's New CEO: The "Digital Guy" Preparing For More Clicks Than Footsteps". BuzzFeed News. And the pitchman is Art Peck, the 59-year-old digital chief of the company, who will take over as its CEO in two-and-a-half months and get working on the enormous task of reshaping Gap for the 21st century.