Davie's new venture, XARM,[9] is a hybrid sport that combines kickboxing and arm wrestling. While at a meeting in 2008 with executives from Piranha entertainment in Seattle, Davie announced he wanted back into the MMA industry, but estimated it would take millions of dollars to create a new brand that could compete with the UFC. Rather than do that he decided to brand a whole new sport all together, and XARM was created. Contested across a 28 in × 16 in (71 cm × 41 cm) table, adjustable for height from 34 to 46 in (0.86 to 1.17 m), bouts consist of three one-minute rounds, with a one-minute rest period between rounds. Athletes are allowed one assistant (second) at table-side. To prevent the fighters from separating, their arms used for the arm wrestling portion are bound together with a strap, leaving the other arm free to punch and submit the other fighter. In June 2008, Davie teamed up with fight promoter Ted Williams to film the first pilot. Williams provided Davie with his main card fighters from Gladiator Challenge.[3] XARM was originally scheduled to have its first TV air date in 2012,[9] but was put on hold. Davie, in 2011, announced a partnership with Sallyann Salsano, the show runner for Jersey Shore.[10] The Show was hosted and coached by professional movie actor and Arm Wrestling legend, Andrew “Cobra” Rhodes,[11] with longtime MMA Fighter Cal Worsham[12] as the referee. In 2012, XARM announced a partnership with Machinima to produce online reality show episodes.[13] It was cancelled after one season with no reason listed and the organization itself went defunct shortly thereafter.
In 2015, the book was optioned by Legacy Entertainment Partners to make into a feature movie. In 2017, the book was optioned by Nimitt Mankad of Inimitable Pictures.[citation needed]
