Sales was born in Shameen, Canton in the French concession in about 1920, where his great-great-grandfather had settled. He came to Hong Kong at the age of 8 and attended several Roman Catholic schools, including St Joseph's Branch School, La Salle College and St Joseph's Seminary, Macau. After he returned to Hong Kong, he attended a business school to prepare for joining the family business. He evacuated to Macau with other third nationals during the Second World War.
After he returned to Hong Kong, Sales married his childhood friend, Edith. He helped rehabilitate the Portuguese Club, the Club Lusitano de Hong Kong, and participated in the administration of the club and sports. He helped found the Amateur Sports Federation and Olympic Committee with other sports-conscious people in 1950, and became the Committee's president. He also joined the Junior Chamber of Commerce and was elected its world president in 1955; he traveled to more than 80 countries in that capacity.[4]
He was appointed a member of the Urban Council from 1 April 1957, and its first unofficial chairman elected by the members of the council from 1 April 1973 until 1981. He retained his Portuguese nationality. He died in Hong Kong, aged 100.[5]
Sales received numerous honours for his public service including being made an Honorary Officer of the Order of the British Empire (OBE), later elevated to Honorary Commander of the Order of the British Empire (CBE), a Grand Cross of the Portuguese Order of Prince Henry (GCIH, in 1999), and the Grand Bauhinia Medal (GBM) in 1998.
^Bickley, Verner (29 February 2008). Bickley, Gillian (ed.). Forward to Beijing! a Guide to the Summer Olympics. Proverse Hong Kong. ISBN978-9889966836.
