"Are You Gonna Go My Way" was released as an airplay-only single in the US and thus was not eligible to chart on the Billboard Hot 100,[4] but reached number one on the BillboardAlbum Rock Tracks chart and number two on the BillboardModern Rock Tracks chart. It also reached the top five in the UK, peaking at number four.[5] It is Kravitz's most successful single in Australia, where it peaked at number one for six weeks through April and May 1993.[6] "Are You Gonna Go My Way" is the only diamond-certified single in Brazil, with over 500,000 downloads.[7]
Critical reception
AllMusic editor Stephen Thomas Erlewine described the song as "roaring".[8] American magazine Billboard said it is Kravitz's "hardest and fastest to date".[9]BillboardLarry Flick described it as a "passionate" track, that is "wrapped in the kind of retro, Jimi Hendrix-style guitar riffs that album-rock programmers go wild for." He added, "Spare boogie rhythms and a simply irresistible hook provide added radio incentive."[10] Tony Harris from The Corsair called it a "throwaway hit single".[11]David Browne from Entertainment Weekly felt that it "opens with a blast of phase-shifter electric guitar that could have been lifted directly off an old Jimi Hendrix or Isley Brothers album. And the lyrics are prime Kravitz."[12] Dave Sholin from the Gavin Report declared it as "'90s rock", adding that "it doesn't get much better than this."[13]Adam Sweeting from The Guardian remarked that Kravitz is "rocking it up a bit on the riffsome title track".[14] In his weekly UK chart commentary, James Masterton wrote, "Kravitz returns to his own career in full Jimi Hendrix mode and at a stroke matching the peak of his biggest hit ever "It Ain't Over 'til It's Over"."[15]
Pan-European magazine Music & Media commented, "A special warning before you fasten your headphones. Kravitz cracks your nut with his hardest rocking single to date. A delicious earache."[16] John Kilgo from The Network Forty wrote that "shades of Hendrix-a nice grungy-driven guitar with a crunchy rhythm beat highlights this funked rock release."[17] Rick de Yampert from The News Journal viewed it as "feverish Hendrix".[18] Rick Marin from The New York Times described the music video as a "frenzied, orgiatic performance exhuming (if not reincarnating) the spirit of Jimi Hendrix, complete with phase-shifter guitar and sexily slurred lyrics."[19] A reviewer from Reading Evening Post declared the song as a "mixture of stomping drums and guitars, built around a grinding sub-Hendrixian riff", adding that "it's a bit too relentless and repetitive" to achieve the top 20 success of "It Ain't Over 'til It's Over".[20] Jamie Parmenter from Renowned for Sound named it a "stand out" from the album, complimenting it for being an anthem of the early 90s, "a rollicking fast-paced rock masterpiece that shows Lenny's eye for a chart-topping tune and mastery at a catchy riff."[21] Leesa Daniels from Smash Hits declared it as "a scorcher".[22]
Music video
A music video was shot to accompany the song, directed by American filmmaker Mark Romanek.[23] It consisted of Kravitz and his band playing in a large circular arena, with three tiered balcones stepped back from the centre, filled by people dancing. Above the band and the dancers, lighting designer, director Michael Keeling created a chandelier of 983 cylindrical 23cm incandescent light tubes (originally designed for aquarium use) that could be brightened and dimmed to create patterns of light.[24]Cindy Blackman appears on drums in the music video, although she did not perform on the studio recording that plays in the video's audio track.[25] "Are You Gonna Go My Way" was later made available by VEVO on YouTube in 2011, remastered in HD, and had generated more than 66 million views as of early 2024.[26]
Awards
The success of the song and the music video led to Kravitz being nominated for and winning several awards:
Grammy Award for Best Rock Vocal Performance, Solo: Nominated
Grammy Award for Best Rock Song: Nominated
MTV Video Music Award for Best Art Direction: Nominated
* Sales figures based on certification alone. ^ Shipments figures based on certification alone. ‡ Sales+streaming figures based on certification alone.
^Moreno, Shonquis (2004). "And Then There Was Light"(PDF). Frame. No. 40. p. 75. Archived from the original(PDF) on March 23, 2019. Retrieved March 23, 2019.
^Vargas, Andrew (May 17, 2007). "Cindy Blackman". Drumhead Magazine. Archived from the original on December 26, 2007. Retrieved May 1, 2020.
^Are You Gonna Go My Way (UK CD2 & Australian CD single liner notes). Lenny Kravitz. Virgin Records. 1993. VUSCD 65.{{cite AV media notes}}: CS1 maint: others in cite AV media (notes) (link)
^Are You Gonna Go My Way (UK 7-inch single sleeve). Lenny Kravitz. Virgin Records. 1993. VUS 65.{{cite AV media notes}}: CS1 maint: others in cite AV media (notes) (link)
^Are You Gonna Go My Way (UK cassette single sleeve). Lenny Kravitz. Virgin Records. 1993. VUSC 65.{{cite AV media notes}}: CS1 maint: others in cite AV media (notes) (link)
^Are You Gonna Go My Way (Japanese mini-CD single liner notes). Lenny Kravitz. Virgin Records. 1993. VJDP-10202.{{cite AV media notes}}: CS1 maint: others in cite AV media (notes) (link)
^Pennanen, Timo (2006). Sisältää hitin – levyt ja esittäjät Suomen musiikkilistoilla vuodesta 1972 (in Finnish) (1st ed.). Helsinki: Tammi. ISBN978-951-1-21053-5.