Ambi Pur

Ambi Pur
Product typeAir freshener
OwnerProcter & Gamble
CountrySpain
Introduced1958; 66 years ago (1958)
MarketsWorldwide
Previous ownersSara Lee Corporation

Ambi Pur is a Spanish brand of air freshener owned by Procter & Gamble. It was first introduced in 1958, in Spain, and is now sold worldwide.[1][2]

History

Ambi Pur's first product was launched in 1958[1] in Spain by Cruz Verde.[2]

In 1984, Sara Lee Corporation acquired Cruz Verde.[3] It was the first brand to launch a plug-in liquid air freshener.[1]

On 11 December 2009, Procter & Gamble announced it would acquire Ambi Pur air care business from Sara Lee Corporation for €320 million.[4]

References

  1. ^ a b c "Ambi Pur Fact Sheet" (PDF). Procter & Gamble. Retrieved 2018-10-26.
  2. ^ a b "How did Ambi-Pur start and grow?". Open-Senses. 2011-04-30. Archived from the original on 2018-10-26. Retrieved 2018-10-25.
  3. ^ Maté, Vital (2010-04-04). "Sara Lee se bate en retirada" [Sara Lee retreats]. El País. Retrieved 2018-10-26.
  4. ^ "Procter & Gamble Acquires Ambi Pur". Procter & Gamble. 2009-12-11. Archived from the original on 2019-05-02. Retrieved 2018-10-26.