Alpha (Australian magazine)

Alpha
Cover of June 2009 issue with Phil Hughes
CategoriesMen's
FrequencyMonthly
PublisherNews Magazines
Total circulation
(2011)		65,000
Founded2005
Final issue2011
CompanyNews Corporation
CountryAustralia
LanguageEnglish

Alpha was a monthly men's magazine published in Australia between 2005 and 2011. At one point it was the "biggest-selling men's magazine in Australian publishing history".[1]

History and profile

Alpha was published by News Magazines and was established in 2005.[2] The parent company was News Corporation.[3] The magazine was published on a monthly basis and covered articles about men's lifestyle and sports.[3] In 2008 the magazine was redesigned.[4] It reached a peak circulation of 113,000 in 2009,[2] but this had fallen to 65,000 when the magazine was closed in 2011.[5]

References

  1. ^ Sharwood, Anthony (11 May 2011). "Farewell to the first and last great Aussie men's mag". The Punch. Archived from the original on 7 October 2012. Retrieved 8 December 2016.
  2. ^ a b Burrowes, Tim (5 April 2009). "Alpha magazine faces newsagents' boycott". Mumbrella. Retrieved 8 December 2016.
  3. ^ a b Ulrike Rohn (2009). Cultural Barriers to the Success of Foreign Media Content: Western Media in China, India, and Japan. Peter Lang. p. 217. ISBN 978-3-631-59430-8. Retrieved 1 February 2017.
  4. ^ "Alpha males get a makeover". Print21. 20 August 2008. Retrieved 1 February 2017.
  5. ^ Burrowes, Tim (9 May 2011). "News Mags closes Alpha magazine and hands specialist titles to Express Publications". Mumbrella. Retrieved 8 December 2016.


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