Upon its release, "All That" was praised for the 1980s influence in the song.[4][5] Jepsen debuted the song at Saturday Night Live on 4 April 2015 and it became available to digital retailers the next day on 5 April 2015, as the record's first promotional single.
Background
Jepsen began combing through Dev Hynes' discography after becoming infatuated with "Losing You" by Solange and finding Hynes listed in its production credits.[6] Jepsen sought to work with him, stating she was a fan, which Hynes hesitated to believe. He was eventually "won over" by Jepsen's demonstration of her vocal ability and work ethic, and credited her with genuine intentions of "[developing] a new aesthetic" versus pursuing "Pitchfork-approved artists" for the sake of indie credibility.[7] The pair worked in a Chelsea studio between Jepsen's Cinderella performances.[8] Jepsen was sent a demo of "All That" where she wrote the bridge and produced the vocals herself, and Ariel Rechtshaid was brought in for additional work.[9] In an interview with NPR, Jepsen called the song "probably [her] favorite song from the album".[10]
Pitchfork Media awarded "All That" their "Best New Track" feature, calling the song's conclusion a "tour de force climax". They add that the chorus has "innocence set against its absence" and makes "finding a friend feels like a profound step beyond becoming lovers".[14]