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Alan Hilburg
Alan Hilburg
Nationality	American
Occupation(s)	Brand, trust and crisis management consultant
Known for	Wendy's "Where's the beef?" campaign; U.S. Business Hall of Fame; pioneer of crisis and litigation communications

Alan Hilburg is an American trust communications and branding consultant.^[1]^[2] Hilburg specializes in crisis management, litigation and organizational brand alignment. Hilburg has worked on 107 trials and over 200 global crisis cases and branding campaigns beginning in 1982 for companies like Tylenol and more recently with, Ford, Disney, YUM Brands, BP and the U.S. Veterans Administration.^[1]^[3] He has also worked in various industries including the tobacco industry (in which he created the Under 18—No Tobacco strategy),^[4] transportation, hospitality, environmental industries, chemical, healthcare and education sectors. Hilburg has over 30 years of experience as a communications strategist consultant and has also written two New York Times best-selling books and produced several Emmy-nominated documentaries.^[3]^[5]

Education

Hilburg attended Franklin College in Indiana and graduated from New York Institute of Technology (NYIT).^[6]

Career

After working as a senior executive with Burson-Marsteller, Hilburg established his own branding and consulting firm called Hilburg and Associates in 1987.^[7] Later, his company was acquired by Porter Novelli, a division of Omnicom Group, in 2002.^[8]^[9] The acquisition led to the creation of a new division called PNConsulting in which Hilburg carried on as president and CEO.^[8]^[9]

Hilburg has been behind national marketing and branding campaigns such as Wendy's "Where's the beef?," General Electric's "Bringing Good Things to Life," and AT&T's Olympic Torch Run.^[10] Hilburg also architected the renaissance of Bill Russell's post-playing career, working closely with Russell for more than 30 years.

Aside from his career in marketing and crisis management, Hilburg has also co-authored two New York Times Best Selling books: Russell Rules...Eleven Lessons on Leadership from the Greatest Winner of the Twentieth Century with former Boston Celtics Hall of Fame player Bill Russell and W. F. Rockwell's Twelve Hats of a Company President.^[10] Hilburg was the executive producer of the HBO documentary featuring Russell.^[11]^[12] Hilburg was also the executive producer of the first environmental film and second IMAX movie "Living Planet", which received an Academy award nomination,^[13] and also the executive producer of the PBS Special, "New Sweden."^[14]

CEO, Culture, Crisis management consulting

Hilburg is known for aiding CEOs, brands and high-profile individuals during times of trust-threatening crisis and litigation transitions.^[14] He has been the recipient of six Silver Anvil Awards for international communications excellence and five Clios for his advertising campaigns.^[14]^[15]

Hilburg is also an accredited (APR) member of Public Relations Society of America (PRSA) and is an international speaker on the relationship of trust to branding, crisis management and litigation communications.^[16]^[17]

References

^ ^a ^b Kevin Sieff (18 December 2010). "Consultant plans a beefy outreach campaign for Alexandria schools". Washington Post. Retrieved 14 September 2014.
^ "CEOs Still Need Convincing that PR is Valuable". PR News. 60 (21). Phillips Business Information, Inc. 24 May 2004.
^ ^a ^b "How NOT to handle a communications crisis – Alan Hilburg on MH370". BizNews. 25 March 2014. Archived from the original on 15 September 2014. Retrieved 14 September 2014.
^ Snyder, Dan; Koenig, Bill (8 April 1998). "Baseball's tobacco war". USA Today. Retrieved 14 September 2014.
^ "NYU Reynolds R.E.A.L. Workshop Series: Realistic Entrepreneurial Actionable Learning". New York University. 10 December 2013. Retrieved 14 September 2014.
^ Kristy Cruz (7 May 2012). "Student Interview with Prof. Alan Hilburg". George Mason University. Archived from the original on 15 September 2014. Retrieved 14 September 2014.
^ "OMNICOM GROUP INC". U.S. Securities and Exchange Commission. 25 February 2003. Archived from the original on 15 September 2014. Retrieved 14 September 2014.
^ ^a ^b Sara Calabro (28 October 2002). "PN snags Hilberg to help dispense executive advice". PR Week. Retrieved 14 September 2014.
^ ^a ^b Paul Holmes (21 October 2002). "Porter Novelli Buys Hilburg Firm, Creates Consulting Unit". Holmes Report. Retrieved 14 September 2014.
^ ^a ^b "President's Message" (PDF). Beltway Bits. May 2009. Archived from the original on 2014-09-15. Retrieved 14 September 2014.
^ RICHARD SANDOMIR (16 June 2000). "Russell Redux: A Private Man Bursts Back Into the Public Eye". The New York Times. Retrieved 14 September 2014.
^ James Malcomb (17 March 2004). "Leesburg charity awards NBA Hall of Famer". Fairfax Times. Archived from the original on 15 September 2014. Retrieved 14 September 2014.
^ "Alan Hilburg – Hilburg Associates | Insights Association". www.insightsassociation.org. Retrieved 2021-02-21.
^ ^a ^b ^c "SPEAKER - ALAN HILBURG". ITWeb. 2014. Retrieved 14 September 2014.
^ "PROTECTING BRANDS, TRUST AND LEADERSHIP IN TIMES OF CRISIS". Gordon Institute of Business and Science- University of Pretoria. 2014. Archived from the original on 2 July 2014. Retrieved 14 September 2014.
^ "Alan Hilburg". Public Relations Society of America. Retrieved 14 September 2014.
^ "President's Letter" (PDF). Vagara. Fall 2013. Retrieved 14 September 2014.