Ivan Cherednik introduced generalizations of affine Hecke algebras, the so-called double affine Hecke algebra (usually referred to as DAHA). Using this he was able to give a proof of Macdonald's constant term conjecture for Macdonald polynomials (building on work of Eric Opdam). Another main inspiration for Cherednik to consider the double affine Hecke algebra was the quantum KZ equations.
Lusztig, George. "Notes on affine Hecke algebras". In Cherednik, Ivan; Markov, Yavor; Howe, Roger; Lusztig, George (eds.). Iwahori-Hecke Algebras and their Representation Theory: Lectures given at the C.I.M.E. Summer School held in Martina Franca, Italy, June 28 - July 6, 1999. Lecture Notes in Mathematics. Vol. 1804. pp. 71–103. doi:10.1007/978-3-540-36205-0_3. MR1979925.
Lusztig, George (2001). "Lectures on affine Hecke algebras with unequal parameters". arXiv:math.RT/0108172.