Advil

For information about the primary active ingredient of most Advil, see Ibruprofen.
A version of Advil tablets

Advil is primarily a brand of ibuprofen (a pain reliever in the nonsteroidal anti-inflammatory drug category).[1] Advil has been called a "megabrand" because it offers various "products for a wide range of pain, head cold, and sleep problems."[2]

History

The brand first entered the American market in 1984 through Whitehall[3] (itself a division of Wyeth, which was purchased by Pfizer in 2009),[4] the same year ibuprofen gained Food and Drug Administration (FDA) approval for over-the-counter (OTC) sales in the United States (being available via prescription since 1974).[5] Within ten years of having a market presence, it outsold Bayer Aspirin and was a fierce competitor to Tylenol (primarily a brand of acetaminophen).[6] In the mid-1990s, for example, it held 13% of the multibillion-dollar over-the-counter American market for analgesics.[7]

Varieties

One variety of Advil

In 2023, there were 23 varieties of Advil available on the U.S. market including:[8]

  • Advil
  • Advil Liqui-Gels
  • Advil Migraine Liqui-Gels
  • Infant's Advil
  • Pediatric Advil
  • Junior Strength Advil
  • Children's Advil
  • Flavored Children's Advil
  • Advil Dual Action With Acetaminophen (Ibuprofen/acetaminophen)
  • Advil PM (with Diphenhydramine)
  • Advil Cold And Sinus (with Pseudoephedrine)
  • Advil Congestion Relief (with Phenylephrine)
  • Advil Allergy Sinus (with Chlorpheniramine and Pseudoephedrine)
  • Advil Allergy And Congestion Relief (with Chlorpheniramine and Phenylephrine)
  • Advil Multi-Symptom Cold & Flu (with Chlorpheniramine and Phenylephrine)
  • Children's Advil Cold (with Pseudoephedrine)
  • Children's Advil Allergy Sinus (with Chlorpheniramine and Pseudoephedrine)

Marketing

Marketing campaigns for the brand (some including celebrities like Regis Philbin) have pushed slogans such as "Take Action. Take Advil." and have been presented under the premise of "True Advil Stories";[9] the brand has also been involved in sponsorship deals such as with Major League Pickleball.[10]

See also

References

  1. ^ Britannica, T. Editors of Encyclopaedia. "ibuprofen." Encyclopedia Britannica.
  2. ^ McQueen, Josh (2012). Building Brand Trust: Discovering the Advertising Insights Behind Great Brands. Xlibris Corporation. p. 292. ISBN 9781477105023.
  3. ^ Smith, Mickey C. (1991). Pharmaceutical Marketing: Strategy and Cases. CRC Press. p. 319. ISBN 9781439810910.
  4. ^ Sheridan, C. "Pfizer swallows Wyeth, validates niche buster." Nat Biotechnol 27, 218–219 (2009). https://doi.org/10.1038/nbt0309-218.
  5. ^ Hollie, Pamela G. (June 4, 1984). "Scramble Over Pain Relievers". The New York Times. p. D1.{{cite news}}: CS1 maint: location (link)
  6. ^ Icons of the American Marketplace: Consumer Brand Excellence. American Benchmark Press. 2007. p. 8. ISBN 9780307383457.
  7. ^ Rainsford, Kim D. (2003). Ibuprofen: A Critical Bibliographic Review. CRC Press. p. 424. ISBN 9780203362587.
  8. ^ Approved Drug Products With Therapeutic Equivalence Evaluations (Orange Book) (44 ed.). Food and Drug Administration. 2024.
  9. ^ Neel Jr., Armon B. & Hogan, Bill (2013). Are Your Prescriptions Killing You?: How to Prevent Dangerous Interactions, Avoid Deadly Side Effects, and Be Healthier with Fewer Drugs. Simon and Schuster. p. 105. ISBN 9781451608403.{{cite book}}: CS1 maint: multiple names: authors list (link)
  10. ^ Schaefer, Rob (June 5, 2024). "Major League Pickleball adds Advil as sponsor". Sports Business Journal.
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