On April 15, 2010, Uffie's single "ADD SUV" featuring Pharrell Williams premiered on BBC Radio 1. Uffie describes "ADD SUV" as "poking fun at the rap fraternity's obsession with possessions, particularly their cars...",[5] but was more seriously influenced by the 1966 novel Valley of the Dolls, which Uffie was reading at the time she wrote the song.[6]
A music video began to shoot for "ADD SUV" in Los Angeles starring both Uffie and Pharrell Williams and directed by Nathalie Canguilhem on April 9, 2010, and was released on June 14, 2010. It was also announced that "ADD SUV" will be released accompanied with remixes by Armand Van Helden and Hudson Mohawke on May 17, 2010, in France, May 31, 2010, in most European and Asian countries, June 7, 2010, in the United Kingdom and Ireland and June 8, 2010, in the United States.[5]
The single received positive reviews from New York Post,[7] Prefix Magazine,[8]Spin Magazine,[9] among others. BBC praised the track as a "sarky bling-killing single".[10] With so much anticipation around "ADD SUV" the song debuted at number one on The Hype Machine.[11]