AALBC.com, the African American Literature Book Club, is a website dedicated to books and film by and about African Americans and people of African descent, with content also aimed at African-American bookstores.[1][2] AALBC.com publishes book and film reviews, author profiles, resources for writers and related articles. Launched in 1998, AALBC was founded by Troy Johnson.[3][4] It targets primarily a middle-aged African-American female demographic.[5] AALBC previously sold books through the Amazon.comaffiliate program, and then started to operate its own warehousing and distribution program.[6]