The seventh and final season of 30 Rock, an American television comedy series on the NBC network in the United States, began airing on October 4, 2012.[1]30 Rock was renewed for a seventh and final season of 13 episodes on May 10, 2012, to air on Thursdays at 8:00 pm.[2] The hour-long series finale wrapped filming on December 19, 2012,[3][4] and aired on January 31, 2013.[5]
Alec Baldwin reportedly approached NBC and offered to cut his pay in order for 30 Rock to be renewed for a full seventh and eighth season.[6] He stated the following (via Twitter) on October 4, 2012: "I offered NBC to cut my pay 20% in order to have a full 7th and 8th seasons of 30 Rock. I realize times have changed".[7] The season received critical acclaim and drew 13 Primetime Emmy Award nominations, the most of any comedy series for the year 2013. It ultimately won two, including one for Tina Fey and Tracey Wigfield's writing for the series finale, "Last Lunch" and another for Outstanding Casting for a Comedy Series.
Synopsis
Season 7 continues to develop the relationship between Liz and Criss (James Marsden), as the pair try for children and consider getting married. Meanwhile, Jack attempts to improve his future prospects at the company, first by trying to "tank" NBC and convince Kabletown CEO Hank Hooper (Ken Howard) to sell it, and later by plotting to discredit his granddaughter and future CEO, Kaylee Hooper (Chloë Grace Moretz). Ultimately, however, he begins to wonder if he is truly happy. Elsewhere, Tracy has found success with his new movie studio, which produces comedy films mostly starring African American actors, in similar fashion to Tyler Perry; Jenna prepares to marry her longterm boyfriend Paul (Will Forte), and Kenneth has started a relationship with Hazel (Kristen Schaal), unaware that she is using him to get her moment on TGS.
Jack unveils his shockingly bad fall programming lineup for NBC, as part of his plan to "tank" the network and convince Kabletown CEO Hank Hooper (Ken Howard) to sell it. Jenna is preparing to get married and taps Liz to be her maid of honor, but Liz attempts to get out of it by employing Jack's "tanking" method and throwing Jenna a disastrous bachelorette party. Meanwhile, Kenneth and his new girlfriend Hazel (Kristen Schaal) invite Tracy to dinner at their apartment. However, unbeknownst to Kenneth, Hazel's real intention is to try to land a role in one of Tracy's new movies.
With the election approaching, Jack orders Liz not to do any political satire on TGS, given that it will likely boost ratings and set back his plan to "tank" the network. Liz agrees, but when a new Republican politician surfaces who looks exactly like Tracy, she changes her mind. Meanwhile, she attempts to spice up her love life with Criss (James Marsden), if the pair are to increase their chances of having a baby. Kenneth's mother (Catherine O'Hara) and stepfather (Bryan Cranston) visit, piquing the interest of Jenna, who is demoralized by the lack of profits from her summer dance hit and sees them as an opportunity to get in with a more traditional, CD-buying audience.
Liz has her hands full with the TGS stars as she attempts to disprove Tracy's claim that women aren't funny, and prevent Jenna from discovering that a recent magazine article has cited her age as "56". Meanwhile, Jack decides to try out an offbeat dating strategy; having a different girlfriend to entertain each side of his personality. However, he is shocked to discover that one of his girlfriends, Zarina (Nina Arianda), is doing the same to him.
Jack invites Liz to attend a Republican Party fundraiser as his "chum", however he actually intends to use her as bait to convince the attendees to donate more money. Furious, Liz retaliates by using TGS to advocate voting for the Democratic Party instead. Meanwhile, the TGS writers mess with Jenna, after the release of her new tropical single gives her a reputation for being chilled out, and gains her a legion of like-minded fans.
After it emerges that Jenna's new legion of chilled out fans are crucial swing voters, Liz and Jack realize that she has the power to decide the outcome of the election, and go head to head to compete for her approval. Jenna is initially uninterested, but soon realizes that she has a unique opportunity to appoint a Jenna-friendly president. Meanwhile, Tracy helps Kenneth as he prepares to vote for the first time, and struggles to make his choice.
Jack is annoyed when he discovers that he is the inspiration for the villain in Tracy's new Aunt Phatso movie. However, in order to launch a defamation of character lawsuit against Tracy, he must first prove that he isn't, in fact, as bad as his movie counterpart. Meanwhile, after Liz has surgery on her feet, Hazel (Kristen Schaal) sees an opportunity to scheme her way onto TGS and takes advantage of Liz by offering to take over some of her duties.
After another pregnancy test comes back negative, Liz and Criss (James Marsden) consider waiting for a child to become available to adopt. However, when the pair later runs into Dennis Duffy (Dean Winters), they discover that he has been able to adopt sooner because he is married, and wonder if they should do the same. Tracy is horrified to learn from Dr. Spaceman (Chris Parnell) that for the first time in his life, he is in perfect health and will likely live to be old, prompting him to feel that he can no longer live as recklessly as he likes to. Jenna turns to Jack for advice after a man approaches her, claiming to have "won" her in a competition that was held many years ago.
Jenna is outraged that Liz has stolen her wedding thunder by getting married just as she was preparing to marry Paul (Will Forte). As a peace offering, Liz invites Jenna to an awards ceremony honoring women, but things get worse when Jenna attempts to upstage her by having her wedding there instead. Jack decides that in order to avoid disappointing his overly-critical mother Colleen (Elaine Stritch), who is visiting, he will do nothing at all during her visit. Tracy attempts to cheer up Kenneth, who is upset over losing his girlfriend, by introducing him to The Brady Bunch star Florence Henderson.
After Hank Hooper (Ken Howard) informs him that his granddaughter Kaylee (Chloë Grace Moretz) will inherit the role of CEO, Jack teams up with Lenny Wosniak (Steve Buscemi) and longtime nemesis Devon Banks (Will Arnett) in order to discredit her. Liz learns from her adoption referee, Bev (Megan Mullally) that there is a four-year waiting list to adopt a newborn, and that she may have to adopt an older child instead. Tracy finally meets his match when he attempts to direct Octavia Spencer in his new Harriet Tubman movie, and she proves to be very difficult.
Liz and Jack travel to Florida in order to deal with Colleen's estate. However, once there, they make the shocking discovery that she had been in a lesbian relationship with her nurse, something which Jack refuses to accept. In Liz's absence, Tracy and Jenna assume control of TGS, but run into trouble when a lawyer (Tim Meadows) arrives to inform them that former employee Hazel (Kristen Schaal) has filed a lawsuit against the show.
As she and Criss (James Marsden) receive notice that their adopted children will arrive at the airport in a few days, Liz's priorities are torn between helping him prepare and trying to save TGS from cancellation, as a result of the lawsuit. Meanwhile, Jack devises a plan to decide who the next president of NBC will be, but his efforts are hampered by Kenneth, whose love for the network dictates that he make sure the right person is chosen.
With TGS having been cancelled, Liz struggles to adjust to being a stay-at-home mother and craves to be back at work. Jack attempts to turn Kabletown into a perfect company, but begins to struggle with his growing realization that he isn't truly happy. Tracy has difficulty getting on without Kenneth, now that he has been promoted to president of NBC and can no longer run his errands. Jenna is mortified to learn that her diva tantrums are being ignored, now that nobody is contractually obliged to put up with her, so she decides to look for her next step as an actress.
As she prepares for the final episode of TGS, Liz is faced with numerous problems: Jack has quit his job and looks to be on the verge of suicide; Tracy is doing everything in his power to stop the episode going into production, because he is due a payout from the network if it does not, and it's Lutz's turn to choose the writers' lunch, and he has seized upon it as an opportunity to pay them back for their years of picking on him. Meanwhile, network president Kenneth attempts to instill some genuine emotion in Jenna, as she prepares to perform her final song to close out the show.
Reception
Critical reception
30 Rock's final season was widely acclaimed. On Rotten Tomatoes, the season has an approval rating of 95% with an average score of 8.6 out of 10 based on 38 reviews. The website's critical consensus reads, "30 Rock's final season is an excellent but bittersweet farewell to one of the most hilarious and incisive pop culture satires of its time."[32]Alan Sepinwall, writing for HitFix, opined that "30 Rock isn't limping to the finish line like so many great sitcoms before it. It's been sprinting through this victory lap season, giving all of its characters happy endings [...] revisiting past gags, and making the series' end much harder to accept than if it had stayed a shadow of itself" and concluded that "30 Rock is one of the best comedies to ever appear on the medium it celebrated and mocked with equal measure, and it's going out with one of the best final seasons any comedy has ever had."[33] Roth Cornet, writing for IGN, gave the season an "amazing" 9 out of 10 and commented that "The very best conclusions to stories take us by surprise, in this case make us laugh, and then settle into something that feels inevitable and right. 30 Rock did that." In conclusion, Cornet remarked that "Nothing is perfect, but I laughed hard, cried some and walked away as happy as I could have been with 30 Rock's inevitable end. What is perhaps more surprising, is that a series whose comedy hinged on being unhinged delivered honest life lessons that were as salty as they were sweet. Though never, never saccharine."[34]
Nathan Rabin, writing for The A.V. Club, commented that "One of the great things about the seventh and [...] final season of 30 Rock is that it genuinely feels like an ending, and a very satisfying one at that. 30 Rock could coast on the goodwill generated by the knockout, surprisingly moving Liz Lemon wedding episode but it seems intent on regaining its former glory as it roars its way to a conclusion." He concluded that "After serving as the harried den mother to the 30 Rock gang all these years, Liz thoroughly deserves a happy ending of her own. The same is true of 30 Rock as a whole and this season feels like a send-off worthy to one of the best, most original comedies of the past twenty years."[35] Daniel Goldberg of Slant Magazine awarded the season a 3.5 out of 4 and remarked "For a comedy whose bag of tricks is so transparent, it's gratifying to see that Fey hasn't written herself into a box."[36]
Ratings
The seventh season premiere, "The Beginning of the End", drew 3.5 million viewers,[20] both a significant decrease from the sixth season premiere, "Dance Like Nobody's Watching" (4.5 million),[37] and a significant increase over the sixth season finale, "What Will Happen to the Gang Next Year?" (2.8 million).[38] The third episode of the season, "Stride of Pride", was the lowest-rated in overall viewers, with 3.0 million tuning in,[22] although it was not a series low, a position which continues to be held by the sixth season episode "Nothing Left to Lose", which was seen by 2.8 million.[39] Several episodes demonstrated season highs, with "Mazel Tov, Dummies!" drawing 3.6 million,[26] and "Game Over" and "A Goon's Deed in a Weary World" drawing slightly below and above 3.8 million, respectively.[28][30] These three episodes also, in turn, demonstrated the best overall viewership for 30 Rock since March 2012.[40][41][42]
The series finale, the hour-long broadcast of "Hogcock!" and "Last Lunch", attracted an audience of 4.9 million,[31] demonstrating another season high in overall viewers[43] and an increase of two million viewers over the sixth season finale.[43] These two episodes were also the highest-rated of the series, in overall viewers, for two years.[43] Overall, with the inclusion of DVR viewership, the season averaged 4.6 million viewers,[44] even with the previous season.[45] However, it ranked ninety-ninth for the year, against all other primetime network programming, a thirty-one place improvement over the sixth season.[44][45]
^"30 Rock: Credits". NBC Universal Media Village. Archived from the original on July 17, 2010. Retrieved September 17, 2009. (No direct link. Browse to "Networks & Programs", "NBC Entertainment", "30 Rock" and click "Credits.")