The 2008 Summer Olympics emblem is known as Dancing Beijing (Chinese: 舞动的北京) designed by Guo Chunning. The emblem combines a traditional Chinese red seal and a representation of the calligraphiccharacterjīng (京, "national capital", also the second character of Beijing's Chinese name) with athletic features. The open arms of the calligraphic word symbolizes the invitation of China to the world to share in its culture. IOC president Jacques Rogge was very happy with the emblem, saying, "Your new emblem immediately conveys the awesome beauty and power of China which are embodied in your heritage and your people."[1]
The official slogan mounted in Beijing
Slogan
The slogan for the 2008 Olympics is "One World, One Dream" (simplified Chinese: 同一个世界 同一个梦想; traditional Chinese: 同一個世界 同一個夢想; pinyin: Tóng Yíge Shìjiè Tóng Yíge Mèngxiǎng.)[2] The slogan calls upon the whole world to join in the Olympic spirit and build a better future for humanity. It was chosen from over 210,000 entries submitted from around the world.[3]
Look of the Games
Four primary colours were used in the branding of the games. China Red, Yellow, Lime Green, and Sky Blue. These colours were used to represent China, sun, land, and water, respectively.
The graphic elements of the Look of the Games for the Beijing 2008 Olympics was centered on the "Lucky Cloud," a motif found throughout Chinese art. Consistent with past Olympic Games, the Look of the Games was most prominently used on decorations found throughout Beijing 2008 host cities and official venues. Additionally, the Beijing 2008 Look of the Games was applied to the official invitation from the IOC to all National Olympic Committees to participate in the Beijing 2008 Olympic Games, on official Beijing 2008 merchandise and tickets, on the official Beijing 2008 Volunteer and Staff uniforms, and on various other official and/or promotional material.
The Look of the Games was edited for the International Torch Relay of the Beijing 2008 Olympic Games. The graphic identify of the "Lucky Cloud" motif remained, and an ancient Chinese phoenix motif was added to further represent the themes of the Torch Relay.
The official 2008 Olympic Mascots are the five Fuwa (Chinese: 福娃, literally "good luck dolls"). The Fuwa consist of five members that incorporate fish, giant panda, fire, Tibetan antelope, and swallow designs. The Fuwa each have as their primary color one of the colors of the five Olympic Rings that stand for the five continents. The five Fuwa are named Beibei, Jingjing, Huanhuan, Yingying, and Nini. When the first syllable of each of the five names are said together, the result is the phrase 北京欢迎你 (Běijīng huānyíng nĭ) which means "Beijing welcomes you".[4]
Tickets
In April 2007, over seven million[5] tickets for sporting events and ceremonies went on sale. Approximately 75% of tickets went on sale through the Beijing Organizing Committee for the Olympic Games, which set low ticket prices for domestic tickets, to encourage the Chinese people to attend the Games. International tickets are available through each nation's NOC.[6] By June 2007, 2.2 million tickets had already been sold.[7] The last round of some 250,000 tickets were on sale in Beijing on 25 July 2008. Long lines were formed the day before at the ticket office including many who slept overnight.[8] Another 570,000 tickets for football matches are up for grabs in co-host cities just weeks before the opening.[9]
Merchandising
Since early 2007, licensed Olympics merchandise stores have been in business throughout China. More than 800 official stores were in operation at the end of July 2007. Since August 2007, Olympic merchandise has been made available online, with more than 5000 products available via the official merchandising website, which include apparel, mascot dolls, key-chains and commemorative chopsticks.[10]
In November 2007, the overseas Olympic E-shop provided online access to customers all over the world to Licensed Products of Beijing 2008 Olympic Games, excluding the USA, Japan, UK, Canada and China.[11]
Banknotes
The People's Bank of China issued a new 10-yuan note without the picture of Mao Zedong featuring a Greekdiscus thrower and the Bird's Nest.[12] A total of 6 million notes were released at 10 yuan (US$1.46). Another 4 million notes were released in Hong Kong as a special-edition note at HK$20 (US$2.56) before the official release on 15 July 2008. Of the 4 million notes, 3.76 million of them were sold in Hong Kong, with the remainder sold to Macau and the overseas community, ranging from HK$138 to HK$1,338.[13] Thousands of people formed long lines outside the Hong Kong Bank of China branch more than 48 hours before the notes were issued.[14]
Multimedia
Opening ceremony
An international release of a double DVD set of the official Opening ceremony was released on 11 August 2008 in Mandarin and English.[15]
Beijing Welcomes You was the theme song for the 100-day countdown celebration.[25]"I am a Star" and "Smile Beijing" have been selected as theme songs for the Beijing Olympic Volunteers Committee.[26]Beijing Beijing, I Love Beijing was performed at the closing ceremony.
Chinese American singer Coco Lee and mainland singer Sun Nan performed a promotional duet "Forever Friends", and Nicholas Tse and Joey Yung sings "Together On The Blue Planet".[21] Twenty-eight different sports are represented by 28 mainland China singers in a promotion video and song called "In Magnificent Shape to Uphold the Dream". Members include Fan Bingbing, Eva Huang (黃聖依), and Li Bingbing.[21]Korea artists also contributed. Rain performed "Any Dream". Jang Nara performed "Our Dream", Zhang Liyin performed "One More Try", and Super Junior M performed "The One".[21]
Film
The film "One Person's Olympics" supported by Beijing's Olympic promotion committee shows Jackie Chan, Stefanie Sun, Leehom Wang, and Han Hong singing "Stand Up Together" in unison.[21]
A special edition of stamps were issued by Hong Kong Post on 9 August with the theme of hosting the Equestrian event. Two limited edition products - Prestige Crystal Blocks Gift Set and the Beijing 2008 Olympic Games Limited Edition Prestige Stamp Album was on sale at 37 philatelic offices with limited stocks available. The album is issued in a limited edition of 6,000 copies with a certificate.[citation needed]
