* The player was ineligible to win the medal due to suspension by the AFL Tribunal during the year.
Voting procedure
The three field umpires (those umpires who control the flow of the game, as opposed to goal or boundary umpires) confer after each match and award three votes, two votes, and one vote to the players they regard as the best, second-best and third-best in the match, respectively. The votes are kept secret until the awards night, and they are read and tallied on the evening.[4]
Ineligible players
As the medal is awarded to the fairest and best player in the league, those who have been suspended during the season by the AFL Tribunal (or, who avoided suspension only because of a discount for a good record or an early guilty plea) are ineligible to win the award; however, they may still continue to poll votes. In 2008 many of the leading contenders including Coleman MedallistLance Franklin, Sam Mitchell, Adam Goodes, Brett Burton and Daniel Kerr all were found guilty of an offence and were ineligible to win the medal.[5]
Pre-count betting
Despite changing clubs after the 2007 season, Chris Judd was installed as the early favourite when betting opened,[6] but as the season progressed Gary Ablett became a short-priced favourite. When Ablett injured his ankle and missed three matches, Brent Harvey moved to outright favourite. By the end of the season however, Ablett had returned to favouritism, with 2007 winner Jimmy Bartel, Harvey and Adam Cooney close behind.[7]